The Role Of Culture In U.S. Regarding Consumer Behavior
AbstractIn our research, we are trying to reveal the importance of culture in the United States, regarding consumer behavior, viewed in terms of visible contradictions, as well as its role in spreading ideas and goods coming from another country. We have also completed an analysis on one of the most important key players in the worldwide marketplace of our time: Wal-Mart, America’s largest and most controversial company. This is a study about how culture in the U.S as a conglomerate of different cultures influences the consumer behavior in a society of changes, in a society of economic globalization.
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Bibliographic InfoArticle provided by University of Craiova, Faculty of Economics and Business Administration in its journal Annals of Computational Economics.
Volume (Year): 3 (2010)
Issue (Month): 38 (May)
consumer; behavior; cultural; diffusion; influences; globalization.;
Find related papers by JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M59 - Business Administration and Business Economics; Marketing; Accounting - - Personnel Economics - - - Other
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