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Efficiency and resistance to extinction of lottery-based incentives in human: Survey response behavior in 12-week real-world field experiment

Author

Listed:
  • Satoshi Nakano

    (R&D Division, INTAGE Inc.)

  • Ryo Kato

    (Research Institute for Economics and Business Administration, Kobe University)

  • Makito Takeuchi

    (Faculty of Business Administration, Tohoku Gakuin University)

  • Takahiro Hoshino

    (Department of Economics, Keio University)

Abstract

This study aims to improve survey response behavior by including schedules of reinforcement with financial incentives in a 12-week real-world field experiment. We found that lottery based-incentives produce more resistance to extinction and are also more cost-efficient than fixed honorariums, despite having the same expectations. We also found that immediate reinforcement and the high chance, low prize incentives reduce underreporting bias. In addition, we confirmed the resistance to extinction when switching incentives and sustained responses due to lottery-based incentives. Moreover, we evaluated the past reward winning experience and the habit of past responses, and found that experience influenced subsequent survey responses. Thus, participants' responses are dependent on incentive programs.

Suggested Citation

  • Satoshi Nakano & Ryo Kato & Makito Takeuchi & Takahiro Hoshino, 2020. "Efficiency and resistance to extinction of lottery-based incentives in human: Survey response behavior in 12-week real-world field experiment," Keio-IES Discussion Paper Series 2020-020, Institute for Economics Studies, Keio University.
  • Handle: RePEc:keo:dpaper:2020-020
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    More about this item

    Keywords

    Resistance to extinction; Financial incentive; Underreporting bias; Schedule of reinforcement; Survey response;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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