Advanced Search
MyIDEAS: Login

Role Of Marketing In Improving Didactic Activity Quality In Higher Education

Contents:

Author Info

  • Gardan, Adrian Daniel

    (Spiru Haret University, Faculty of Marketing and International Business)

  • Geangu, Iuliana Petronela

    ()
    (Spiru Haret University, Faculty of Marketing and International Business)

  • Andriesei, Ioana

    (Spiru Haret University, Faculty of Marketing and International Business)

  • Gica, Ecaterina

    (Chief of the Juridical Service, National Management Programes Center)

Registered author(s):

    Abstract

    Increasing the competence level in teaching services has to be based on a thorough knowledge of both customer needs and the way they are willing to receive the information contents. Applying rigorous scientific marketing principles to the organization and operation of education services offers the fundaments of such a development. The present article outlines the results of a qualitative research – focus group – conducted on a sample of Spiru Haret University students, which had as a main goal identifying the most effective ways of communication in the student-professor relationship in order to design creative teaching materials, perfectly adapted to present educational needs. The conclusions of the research emphasized both the perception of the students regarding the definition of their own position during the education process, and the willingness to actively take part in developing the informational support suitable for educational services. The study also revealed aspects regarding the perception of scientific research, of the willingness to be involved in such a systematic and complex effort.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.manecognitiva.ro/jurnals/spiru-haret-economics/2009/vol9/16-gardan-geangu-andriesei-gica.pdf
    File Function: Full text
    Download Restriction: no

    Bibliographic Info

    Article provided by Universitatea Spiru Haret in its journal Annals of Spiru Haret University, Economic Series.

    Volume (Year): 1 (2009)
    Issue (Month): 1 ()
    Pages: 167-174

    as in new window
    Handle: RePEc:ris:sphecs:0016

    Contact details of provider:
    Postal: no. 13 Street Ion Ghica, Quarter 3, Bucharest, Cod postal: 030045, tel: (004021) 455.1000; 314.00.75; 314.00.76, fax: (004021) 314.39.08, e-mail: info@spiruharet.ro
    Phone: (004021) 455.1000
    Fax: (004021) 314.39.08
    Email:
    Web page: http://anale-economie.spiruharet.ro/en/
    More information through EDIRC

    Related research

    Keywords: educational marketing; educational market; focus-group research; perceptions; direct communication; educational offer; scientific research;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ris:sphecs:0016. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Aurelian A BONDREA) or (Constantin Mecu) The email address of this maintainer does not seem to be valid anymore. Please ask Constantin Mecu to update the entry or send us the correct address.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.