IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v9y2022i4p416-426.html
   My bibliography  Save this article

Impact of employee attitude on their pro-social behavior: a case study

Author

Listed:
  • Edmunds Čižo

    (Daugavpils University, Latvia)

  • Raheel Amir Awan

    (University of Lahore, Pakistan)

  • Rizwan Ali

    (University of Lahore, Pakistan)

  • Nisar Abid

    (University of Lahore, Pakistan)

Abstract

The authors investigate what factors impact employee attitude and how employee attitude shapes their behavior. They admit that pro-social behavior (PSB) is a consequence of internal market and learning orientation since it affects the attitude of front-line employees. Therefore, the article focuses on the internal market and learning orientation, enabling an organization's culture via employee attitudes. A survey was conducted to collect the data from managers and front-line employees at higher educational institutes in Pakistan. The findings of the study are that (1) the internal market orientation (IMO) has a positive influence on the pro-social behavior of front-line employees (FLE); (2) employee attitude mediates the effect of IMO on PSB, and (3) employee attitude mediates the effect of learning orientation (LO) on PSB. Implications of the obtained results and further research directions are also mentioned.

Suggested Citation

  • Edmunds Čižo & Raheel Amir Awan & Rizwan Ali & Nisar Abid, 2022. "Impact of employee attitude on their pro-social behavior: a case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 416-426, June.
    • Handle: RePEc:ssi:jouesi:v:9:y:2022:i:4:p:416-426
    DOI: 10.9770/jesi2022.9.4(22)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/36/Cizo_Impact_of_employee_attitude_on_their_prosocial_behavior_a_case_study.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/979
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi2022.9.4(22)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gabriel Gazzoli & Nawar N. Chaker & Alex R. Zablah & Tom J. Brown, 2022. "Customer-focused voice and rule-breaking in the frontlines," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 388-409, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    2. Gazzoli, Gabriel & Shabazz, Siddeeq M. & Arnold, Todd J. & Kim, Peter B., 2023. "Why do frontline employees speak up on behalf of customers? The influence of supervisors versus coworkers and the role of intrapersonal factors," Journal of Business Research, Elsevier, vol. 156(C).
    3. Ifie, Kemefasu & Mousavi, Sahar & Xie, Junyi, 2023. "Enforcement of service rules by frontline employees: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 154(C).

    More about this item

    Keywords

    internal marketing orientation; learning orientation; pro-social behavior; higher education; front-line employees; attitude; Pakistan;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:9:y:2022:i:4:p:416-426. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.