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Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling

Author

Listed:
  • Darmesh Krishanan

    (Faculty of Business Management and Professional Studies, Management and Science University (MSU), 40100 Shah Alam, Selangor, Malaysia,)

  • Aye Aye Khin

    (Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR), 43000 Kajang, Selangor, Malaysia,)

  • Kevin Low Lock Teng

    (Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR), 43000 Kajang, Selangor, Malaysia,)

  • Karuthan Chinna

    (Faculty of Medicine, University of Malaya, 50603 Kuala Lumpur, Malaysia.)

Abstract

A fair amount studies has been carried out on mobile banking adoption but limited number of studies focused on perceived interactivity. In reality, literatures on the key motivations of the intention to use mobile banking are no common standard of measurement. Therefore, there is a need to evaluate the factors influencing the Malaysian consumers’ intention to use mobile banking services. This research fills the gap by integrating technology acceptance model with perceived risk, perceived cost and perceived interactivity aspects are incorporated. This study’s foremost ambition is to analyze empirically the Malaysian consumers’ intention to use mobile banking services via structural equation modeling approach. The findings indicated usefulness, perceived cost, perceived interactivity, perceived risk, relative advantage and easefulness are significant determinants of consumers’ attitude towards using mobile banking which effects the consumers’ intention to use mobile banking. A critique of the destiny of mobile banking concludes this paper

Suggested Citation

  • Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
    • Handle: RePEc:eco:journ3:2016-04-30
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    References listed on IDEAS

    as
    1. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    Cited by:

    1. Cheng-Chia Yang & Cheng-Lun Li & Te-Feng Yeh & Yu-Chia Chang, 2022. "Assessing Older Adults’ Intentions to Use a Smartphone: Using the Meta–Unified Theory of the Acceptance and Use of Technology," IJERPH, MDPI, vol. 19(9), pages 1-14, April.
    2. Chong, Lee-Lee & Ong, Hway-Boon & Tan, Siow-Hooi, 2021. "Acceptability of mobile stock trading application: A study of young investors in Malaysia," Technology in Society, Elsevier, vol. 64(C).
    3. Chua Chang Jin & Lim Chee Seong & Aye Aye Khin, 2019. "Factors Affecting the Consumer Acceptance towards Fintech Products and Services in Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 9(1), pages 59-65, January.

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    More about this item

    Keywords

    Consumers’ Perceived Interactivity; Mobile Banking Usage; Structural Equation Modeling Approach;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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