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Acceptability of mobile stock trading application: A study of young investors in Malaysia

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  • Chong, Lee-Lee
  • Ong, Hway-Boon
  • Tan, Siow-Hooi

Abstract

Mobile financial services have been adopted rapidly during the digitisation era. This study therefore aims to investigate the antecedents of mobile stock trading adoption among young investors. Using the structural equation modelling technique, this study develops an integrated theoretical framework from both the Technology Acceptance Model and Theory of Planned Behaviour using survey data from 373 young retail investors. The suggested model incorporates the six constructs of perceived risk, perceived benefits, perceived usefulness, attitude, perceived behavioural control and social influence and assesses how they affect the intention to adopt mobile stock trading. The results show a strong positive connection among attitude, perceived behavioural control, perceived benefits and intention towards mobile stock trading. We find that trust adds great explanatory power to perceived behavioural control, attitude and social influence in explaining investors’ adoption intention. Surprisingly, perceived risk is not significantly correlated with adoption intention. This study has employed a comprehensive framework to understand the acceptance level of mobile stock trading.

Suggested Citation

  • Chong, Lee-Lee & Ong, Hway-Boon & Tan, Siow-Hooi, 2021. "Acceptability of mobile stock trading application: A study of young investors in Malaysia," Technology in Society, Elsevier, vol. 64(C).
    • Handle: RePEc:eee:teinso:v:64:y:2021:i:c:s0160791x20313002
    DOI: 10.1016/j.techsoc.2020.101497
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    Cited by:

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    2. A. Irimia-Diéguez & F. Velicia-Martín & M. Aguayo-Camacho, 2023. "Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-23, December.
    3. Thamir Hamad Alaskar & Amin K. Alsadi, 2023. "Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
    4. Mohammad Tariqul Islam Khan, 2022. "Determinants and preferences for a crowdfunding project," Future Business Journal, Springer, vol. 8(1), pages 1-12, December.
    5. Jones Pontoh, 2023. "Why Students Trade? The Analysis of Young Investors behavior," Papers 2305.04703, arXiv.org.

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