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Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country

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  • Abou-Shouk, Mohamed A.
  • Lim, Wai Mun
  • Megicks, Phil

Abstract

This study investigates the factors that influence e-commerce adoption in SME travel agents in a developing country. The research is based upon a questionnaire survey of travel agents in Egypt and employs advanced statistical techniques to test a conceptual framework that extends the technology acceptance model. Using competing models the study examines the relationship between e-commerce adoption, perceived benefits, perceived barriers and environmental pressures. The results indicate that environmental pressures significantly affect the perceived benefits and barriers of e-commerce adoption, in addition to having an indirect effect on adoption behaviour. Insights are provided into the nature of relationships between the key factors that determine e-commerce adoption and the extent to which they can be used to develop effective strategies for SME travel agent re-intermediation in the global travel market. Implications are identified for practice and government policy in relation to the use of e-commerce in SME travel businesses in developing countries.

Suggested Citation

  • Abou-Shouk, Mohamed A. & Lim, Wai Mun & Megicks, Phil, 2016. "Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country," Tourism Management, Elsevier, vol. 52(C), pages 327-339.
    • Handle: RePEc:eee:touman:v:52:y:2016:i:c:p:327-339
    DOI: 10.1016/j.tourman.2015.07.007
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    2. Ming-Chao Wang & Ja-Shen Chen, 2022. "Driving coopetition strategy to service innovation: the moderating role of coopetition recognition," Review of Managerial Science, Springer, vol. 16(5), pages 1471-1501, July.
    3. Mira Kartiwi & Husnayati Hussin & Mohd Adam Suhaimi & Mohamed Razi Mohamed Jalaldeen & Mohammad Ruhul Amin, 2018. "Impact of external factors on determining E-commerce benefits among SMEs in Malaysia," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-12, December.
    4. Chen, Kuan-Yang & Huan, Tzung-Cheng, 2022. "Explore how SME family businesses of travel service industry use market knowledge for product innovation," Journal of Business Research, Elsevier, vol. 151(C), pages 519-530.
    5. Elsetouhi, Ahmed M. & Hammad, Ahmed A. & Nagm, Abd-Elhakim A. & Elbaz, Ahmed Mohamed, 2018. "Perceived leader behavioral integrity and employee voice in SMEs travel agents: The mediating role of empowering leader behaviors," Tourism Management, Elsevier, vol. 65(C), pages 100-115.
    6. Juliet Orji, Ifeyinwa & Ojadi, Frank & Kalu Okwara, Ukoha, 2022. "The nexus between e-commerce adoption in a health pandemic and firm performance: The role of pandemic response strategies," Journal of Business Research, Elsevier, vol. 145(C), pages 616-635.
    7. Elbaz, Ahmed Mohamed & Haddoud, Mohamed Yacine, 2017. "The role of wisdom leadership in increasing job performance: Evidence from the Egyptian tourism sector," Tourism Management, Elsevier, vol. 63(C), pages 66-76.
    8. Tonino Pencarelli & Mauro Dini, 2016. "The Tourism Intermediation System: The Relationship between Travel Agencies and Tour Operators," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 6(1), pages 97-112.
    9. Chong, Lee-Lee & Ong, Hway-Boon & Tan, Siow-Hooi, 2021. "Acceptability of mobile stock trading application: A study of young investors in Malaysia," Technology in Society, Elsevier, vol. 64(C).
    10. Annalisa Sentuti, 2017. "Female Entrepreneurs And Intergenerational Transfer: New Insights Into The Succession Process," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 7(1), pages 117-130.
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