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Challenges in the adoption of E-Commerce technologies in India: The role of organizational factors

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  • Tarafdar, Monideepa
  • Vaidya, Sanjiv D.

Abstract

Organizations differ significantly in their inclination to deploy E-Commerce (EC) technologies. It is necessary to analyze the factors that determine the organizational inclination to deploy EC technologies because this would help firms design appropriate interventions in order to control it. This paper proposes a framework that explains the influence of organizational factors on the propensity to employ EC technologies. The framework is based on qualitative data on EC adoption from four firms in the financial services industry in India. It explains why organizations vary in their propensity to deploy EC technologies, and highlights the role of top management, aspects of organization culture, characteristics of Information Systems professionals, and organization structure. Overall, the paper provides a structure by which specific organizational drivers of EC deployment can be analyzed and controlled and relevant managerial issues can be addressed.

Suggested Citation

  • Tarafdar, Monideepa & Vaidya, Sanjiv D., 2006. "Challenges in the adoption of E-Commerce technologies in India: The role of organizational factors," International Journal of Information Management, Elsevier, vol. 26(6), pages 428-441.
    • Handle: RePEc:eee:ininma:v:26:y:2006:i:6:p:428-441
    DOI: 10.1016/j.ijinfomgt.2006.08.001
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    References listed on IDEAS

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    Cited by:

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    2. Lotitto, Estefanía & Díaz de Astarloa, Bernardo, 2023. "The landscape of B2C e-commerce marketplaces in Latin America and the Caribbean," Desarrollo Productivo 48583, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    3. Wu, Wei-Wen & Lan, Lawrence W. & Lee, Yu-Ting, 2011. "Exploring decisive factors affecting an organization's SaaS adoption: A case study," International Journal of Information Management, Elsevier, vol. 31(6), pages 556-563.

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