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Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption

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  • Sven Heidenreich

    (Saarland University)

  • Katrin Talke

    (Technical University of Berlin)

Abstract

In organizations, mandated adoption contexts are the rule rather than the exception. Individuals, who are denied the choice between adopting and rejecting an innovation, are more likely to engage in opposition behavior, particularly if the innovation conflicts with their held beliefs. Interestingly, neither the construct of forced adoption nor its consequences have received much research attention. To address this gap, we conduct a systematic literature review and provide theoretical rationales for the emergence of innovation resistance and opposition behaviors in organizations. We then develop an innovation decision model of individual adoption behavior that localizes negative outcomes of the secondary adoption process along the different process stages, providing insights into their emergence and potential consequences for the organization. Furthermore, we identify important avenues for future research and show how our innovation decision model can be used to advance theory development on forced adoption.

Suggested Citation

  • Sven Heidenreich & Katrin Talke, 2020. "Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 279-298, December.
    • Handle: RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00164-x
    DOI: 10.1007/s13162-020-00164-x
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