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Perception of Barriers to E-Commerce Adoption in SMEs in a Developed and Developing Country: A Comparison Between Australia and Indonesia

Author

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  • Robert C. MacGregor

    (University of Wollongong, Australia)

  • Mira Kartiwi

    (University of Wollongong, Australia)

Abstract

Despite the proven potential of e-commerce in the small business sector, studies have shown that larger businesses have reaped the benefits, with SME adoption remaining relatively low by comparison. This slow growth of e-commerce adoption in SMEs has been attributed to various adoption barriers that are faced by small business owners/managers. These barriers have been well documented in numerous research studies. While these studies have gone some ways to determine the nature and role of barriers to e-commerce adoption, there is a suggestion that as most have been conducted in developed economies, their value for developing economies remains in question. This article compares the perception of barriers to e-commerce adoption in a developed and a developing economy. Two hundred forty-seven non-adopters in Australia are compared to 96 non-adopters in Indonesia. The data shows that the perception of importance of barriers to e-commerce adoption differs across the two locations.

Suggested Citation

  • Robert C. MacGregor & Mira Kartiwi, 2010. "Perception of Barriers to E-Commerce Adoption in SMEs in a Developed and Developing Country: A Comparison Between Australia and Indonesia," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 8(1), pages 61-82, January.
    • Handle: RePEc:igg:jeco00:v:8:y:2010:i:1:p:61-82
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    1. repec:thr:techub:10030:y:2022:i:1:p:466-483 is not listed on IDEAS
    2. Olusegun Sadiq & Dieu Hack-Polay & Ted Fuller & Mahfuzur Rahman, 2022. "Barriers to the Effective Integration of Developed ICT for SMEs in Rural NIGERIA," Businesses, MDPI, vol. 2(4), pages 1-26, November.
    3. Marcia Mkansi, 2022. "E-business adoption costs and strategies for retail micro businesses," Electronic Commerce Research, Springer, vol. 22(4), pages 1153-1193, December.
    4. Rusu Valentina Diana & Roman Angela, 2020. "E-Entrepreneurship and Economic Development: the Case of EU Countries," Open Economics, De Gruyter, vol. 3(1), pages 1-24, January.
    5. Emmanuel Nikundiwe Abraham, 2022. "Challenges Limiting SMEs from Adopting Electronic Commerce in Tanzania: A case study of Ilala Municipality Dar es salaam," International Journal of Science and Business, IJSAB International, vol. 7(1), pages 13-23.
    6. Abou-Shouk, Mohamed A. & Lim, Wai Mun & Megicks, Phil, 2016. "Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country," Tourism Management, Elsevier, vol. 52(C), pages 327-339.
    7. Miftahurrohman Miftahurrohman & Eko Sediyono & Albert Kriestian Novi Adhi Nugraha, 2022. "The Model of the Sustainability of E-commerce Adoption: A Study on Carved Furniture SMEs in Indonesia," Technium Social Sciences Journal, Technium Science, vol. 30(1), pages 466-483, April.
    8. Abdelaziz Musbah & Mira Kartiwi, 2017. "Factors Hindering the Adoption of Business-to-Consumer (B2C) in Developing Countries: A Case Study of Sudan," Information Management and Business Review, AMH International, vol. 9(4), pages 28-33.
    9. Wannapa Tongdaeng & Chandra-nuj Mahakanjana, 2022. "Thai SMEs’ Response in the Digital Economy Age: A Case Study of Community-Based Tourism Policy Implementation," Social Sciences, MDPI, vol. 11(4), pages 1-20, April.
    10. Richa Misra & Renuka Mahajan & Nidhi Singh & Sangeeta Khorana & Nripendra P. Rana, 2022. "Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1639-1660, September.

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