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The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company

Author

Listed:
  • Natalya Gurzhiy

    (Donetsk National University of Economics and Trade after M. Tugan-Baranovsky)

Abstract

The article gives a treatment of the specificity of strategic marketing, the architecture of strategic marketing as a construction and logical combination of the platform and components of strategic marketing infrastructure at the corporate and functional level, which are used for the development and support of the strategic marketing system of a company.

Suggested Citation

  • Natalya Gurzhiy, 2011. "The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company," European Journal of Business and Economics, Central Bohemia University, vol. 2(0), pages 54-561:2, September.
    • Handle: RePEc:aad:ejbejj:v:2:y:2011:i:0:p:54-56
    DOI: 10.12955/ejbe.v2i0.103
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    More about this item

    Keywords

    Strategic marketingarchitecture; infrastructure; platform; components; corporate level; functional level; strategic planning.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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