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The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination

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Author Info
Maja Konecnik (University of Ljubljana, Slovenia)
Mitja Ruzzier (University of Ljubljana, Slovenia)
Abstract

The paper investigates the customer's perspective on a tourism destination brand through four proposed dimensions: awareness, image, quality and loyalty dimension. In addition to the brand's dimensions evaluation, the influence of previous visitation on each proposed dimension is presented. The evaluation of tourism destination brand Slovenia in the minds of German respondents serves as an investigated example. In addition to an evaluation for each investigated dimensions' variables for destination Slovenia as perceived by German respondents, the study confirms also the influence of previous visitation on brand evaluation. In the investigated example, previous visitation is recognized as the improvement factor in Slovenia's evaluation in the minds of German respondents.

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File URL: http://www.fm-kp.si/zalozba/ISSN/1581-6311/4_145-165.pdf
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Publisher Info
Article provided by University of Primorska, Faculty of Management Koper in its journal Managing Global Transitions.

Volume (Year): 4 (2006)
Issue (Month): 2 ()
Pages: 145-165
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Handle: RePEc:mgt:youmgt:v:4:y:2006:i:2:p:145-165

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Related research
Keywords: previous visitation Slovenia

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other

Cited by:
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  1. Erdogan Haktan Ekiz & Huseyin Arasli, 2007. "Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 271-287. [Downloadable!]
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This page was last updated on 2008-8-12.

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