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The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination

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Author Info

  • Maja Konecnik

    (University of Ljubljana, Slovenia)

  • Mitja Ruzzier

    (University of Ljubljana, Slovenia)

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    Abstract

    The paper investigates the customer's perspective on a tourism destination brand through four proposed dimensions: awareness, image, quality and loyalty dimension. In addition to the brand's dimensions evaluation, the influence of previous visitation on each proposed dimension is presented. The evaluation of tourism destination brand Slovenia in the minds of German respondents serves as an investigated example. In addition to an evaluation for each investigated dimensions' variables for destination Slovenia as perceived by German respondents, the study confirms also the influence of previous visitation on brand evaluation. In the investigated example, previous visitation is recognized as the improvement factor in Slovenia's evaluation in the minds of German respondents.

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    File URL: http://www.fm-kp.si/zalozba/ISSN/1581-6311/4_145-165.pdf
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    Bibliographic Info

    Article provided by University of Primorska, Faculty of Management Koper in its journal Managing Global Transitions.

    Volume (Year): 4 (2006)
    Issue (Month): 2 ()
    Pages: 145-165

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    Handle: RePEc:mgt:youmgt:v:4:y:2006:i:2:p:145-165

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    Related research

    Keywords: previous visitation; Slovenia;

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    Cited by:
    1. Michal Zemla, 2008. "Failures in Building Partnership for Success in the Competitive Market: The Case of Polish Ski Resorts," Managing Global Transitions, University of Primorska, Faculty of Management Koper, University of Primorska, Faculty of Management Koper, vol. 6(4), pages 421-444.
    2. Erdogan Haktan Ekiz & Huseyin Arasli, 2007. "Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels," Managing Global Transitions, University of Primorska, Faculty of Management Koper, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 271-287.

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