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Explanatory Models of Consumer Behaviour from a Psychological Perspective

Author

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  • Rus Mihaela

    (Faculty of Law and Administrative Science, Ovidius University, Constanta)

Abstract

Consumer behaviour reflects people's behaviour when buying and / or consumption of goods and services, calling for the investigation to an interdisciplinary approach fundamentally different because of the nature of the acts and decision-making processes that compose it. The way people behave economically is the result of accumulation of life experiences under the influence of mobility and plasticity needs. The paper aims to present existing explanatory models of consumer behaviour in the literature as a means of explaining the specific behaviour patternsConsumer behaviour reflects people's behaviour when buying and / or consumption of goods and services, calling for the investigation to an interdisciplinary approach fundamentally different because of the nature of the acts and decision-making processes that compose it. The way people behave economically is the result of accumulation of life experiences under the influence of mobility and plasticity needs. The paper aims to present existing explanatory models of consumer behaviour in the literature as a means of explaining the specific behaviour patterns.

Suggested Citation

  • Rus Mihaela, 2015. "Explanatory Models of Consumer Behaviour from a Psychological Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 354-357, May.
  • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:354-357
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    More about this item

    Keywords

    behaviour; consumer; satisfaction; marketing; services;
    All these keywords.

    JEL classification:

    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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