Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County
AbstractThe present article was written in order to provide a framework that can boost the sustainable development of rural tourism in mountain area. It is already known that –in terms of natural heritage- Romania has the necessary resources that can meet the demands of mountain tourism development, both for winter sports and for summer. Because of this, the present article addresses the issue of generating tourist flows in Arie?eni, taking into account issues related to destination branding process.
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): XII (2012)
Issue (Month): 2 (Decembre)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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rural tourism; destination branding;
Find related papers by JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
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