IDEAS home Printed from https://ideas.repec.org/p/gtr/gatrjs/jmmr319.html
   My bibliography  Save this paper

Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities

Author

Listed:
  • Rahinah Ibrahim

    (Faculty of Design and Architecture, Universiti Putra Malaysia, 43300, Serdang, Malaysia Author-2-Name: Chen Jiandou Author-2-Workplace-Name: "Faculty of Design and Architecture, Universiti Putra Malaysia, 43300, Serdang, Malaysia 11480 " Author-3-Name: Athira Azmi Author-3-Workplace-Name: "Faculty of Design and Architecture, Universiti Putra Malaysia, 43300, Serdang, Malaysia 11480 " Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

" Objective - This study was initiated to develop an alternative positive car-user experience to enhance automotive sales by considering customers' desires. Method - The study employed the ""Systematic Literature Review Synthesis Process,"" harnessing the online EAGLE Navigator System to document the literature review synthesis process to identify relevant literature and establish a theoretical background for research ideation. Findings - A theoretical model for combining personal cultural customization, simplicity, accessibility, affordable technology, and sensory modalities could improve the in-car experience and satisfaction of younger Chinese car buyers, thus leading to satisfying car-user purchasing experiences. Novelty - This study breaks new ground by offering a holistic perspective on enhancing the automotive user experience within the context of the Chinese market. An innovative blend of cultural customization and technology accessibility is introduced, which is poised to reshape the automobile industry's engagement with younger consumers in China. Type of Paper - Review"

Suggested Citation

  • Rahinah Ibrahim, 2023. "Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities ," GATR Journals jmmr319, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr319
    DOI: https://doi.org/10.35609/jmmr.2023.8.3(2)
    as

    Download full text from publisher

    File URL: http://gatrenterprise.com/GATRJournals/JMMR/pdf_files/JMMRVol8(3)2023/2.Rahinah%20Ibrahim.pdf
    Download Restriction: http://gatrenterprise.com/GATRJournals/online_submission.html
    File URL: https://libkey.io/https://doi.org/10.35609/jmmr.2023.8.3(2)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chen, Yuan & Lin Lawell, C.-Y. Cynthia & Wang, Yunshi, 2020. "The Chinese automobile industry and government policy," Research in Transportation Economics, Elsevier, vol. 84(C).
    2. Caroline Bayart & N. Havet & Patrick Bonnel & Louafi Bouzouina, 2019. "Young people and the private car: a love-hate relationship," Post-Print hal-02163268, HAL.
    3. Weina Qu & Hongli Sun & Yan Ge, 2021. "The effects of trait anxiety and the big five personality traits on self-driving car acceptance," Transportation, Springer, vol. 48(5), pages 2663-2679, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ademuyiwa A. Lawal, 2021. "A Comparative Analysis of Innovative Automobile Policy on Employment in Nigeria and China," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(09), pages 679-686, September.
    2. Wang, Kai-Hua & Su, Chi-Wei & Xiao, Yidong & Liu, Lu, 2022. "Is the oil price a barometer of China's automobile market? From a wavelet-based quantile-on-quantile regression perspective," Energy, Elsevier, vol. 240(C).
    3. Prateek Bansal & Rubal Dua, 2022. "Fuel consumption elasticities, rebound effect and feebate effectiveness in the Indian and Chinese new car markets," Papers 2201.08995, arXiv.org.
    4. Havet, Nathalie & Bayart, Caroline & Bonnel, Patrick, 2021. "Why do Gender Differences in Daily Mobility Behaviours persist among workers?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 145(C), pages 34-48.
    5. Gaur, Ajai & Malhotra, Shavin & Zhu, PengCheng, 2022. "Institutional distance and ownership in foreign acquisitions," Journal of International Management, Elsevier, vol. 28(2).
    6. Bofinger, Peter & Geißendörfer, Lisa & Haas, Thomas & Mayer, Fabian, 2023. "Credit as an instrument for growth: A monetary explanation of the Chinese growth story," W.E.P. - Würzburg Economic Papers 107, University of Würzburg, Department of Economics.
    7. Jerònia Cubells & Oriol Marquet & Carme Miralles-Guasch, 2020. "Gender and Age Differences in Metropolitan Car Use. Recent Gender Gap Trends in Private Transport," Sustainability, MDPI, vol. 12(18), pages 1-14, September.
    8. Bouzouina, Louafi & Baraklianos, Ioannis & Bonnel, Patrick & Aissaoui, Hind, 2021. "Renters vs owners: The impact of accessibility on residential location choice. Evidence from Lyon urban area, France (1999–2013)," Transport Policy, Elsevier, vol. 109(C), pages 72-84.
    9. Nur Sabahiah Abdul Sukor & Surachai Airak & Sitti Asmah Hassan, 2021. "“More Than a Free Bus Ride”—Exploring Young Adults’ Perceptions of Free Bus Services Using a Qualitative Approach: A Case Study of Penang, Malaysia," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    10. Xu, Bin & Lin, Boqiang, 2022. "Exploring the spatial distribution of distributed energy in China," Energy Economics, Elsevier, vol. 107(C).
    11. Zhang Yu & Syed Abdul Rehman Khan & Muhammad Umar, 2022. "Circular economy practices and industry 4.0 technologies: A strategic move of automobile industry," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 796-809, March.
    12. Yuchao Li & Lijie Zhang & Jiamin Liu & Xinpei Qiao, 2023. "Can the Dual-Credit Policy Help China’s New Energy Vehicle Industry Achieve Corner Overtaking?," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    13. Beaudoin, Justin & Chen, Yuan & Heres, David R. & Kheiravar, Khaled H. & Lade, Gabriel E. & Yi, Fujin & Zhang, Wei & Lin Lawell, C.-Y. Cynthia, 2018. "Environmental Policies in the Transportation Sector: Taxes, Subsidies, Mandates, Restrictions, and Investment," ISU General Staff Papers 201808150700001050, Iowa State University, Department of Economics.
    14. Xiaohong Chen & Tianhao Li & Quan Yuan, 2023. "Impacts of built environment on travel behaviors of Generation Z: a longitudinal perspective," Transportation, Springer, vol. 50(2), pages 407-436, April.
    15. A.V. Govorova, 2023. "History and Paradoxes of the Chinese Car Market: Eastern Strategies and the Asian Regulator," Studies on Russian Economic Development, Springer, vol. 34(1), pages 150-158, February.
    16. Zhou, Shengjia & Wang, Junhao & Xu, Bing, 2022. "Innovative coupling and coordination: Automobile and digital industries," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    17. Bansal, Prateek & Dua, Rubal, 2022. "Fuel consumption elasticities, rebound effect and feebate effectiveness in the Indian and Chinese new car markets," Energy Economics, Elsevier, vol. 113(C).
    18. Sestino, Andrea & Peluso, Alessandro M. & Amatulli, Cesare & Guido, Gianluigi, 2022. "Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars," Technology in Society, Elsevier, vol. 70(C).
    19. Rotaris, Lucia & Scorrano, Mariangela, 2023. "Insights into peer-to-peer carsharing: Modelling and scenario analysis via a Bass diffusion agent-based model," Research in Transportation Economics, Elsevier, vol. 97(C).
    20. Muhammad Imran & Zhaoquan Jian & Adnan ul Haque & Mariusz Urbański & Sree Lekshmi Sreekumaran Nair, 2018. "Determinants of Firm’s Export Performance in China’s Automobile Industry," Sustainability, MDPI, vol. 10(11), pages 1-23, November.

    More about this item

    Keywords

    Automotive Marketing; Car-User Experience; Young Customers' Personalities; Automotive Culture; Sustainable Design Informatics;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gtr:gatrjs:jmmr319. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Abd Rahim Mohamad (email available below). General contact details of provider: http://gatrenterprise.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.