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Romania’s Activity in Community Trademark Registration

Author

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  • Ni?u Valentin Ionu?

    (The Bucharest University of Economic Studies)

Abstract

In the current economy, the competition for attracting new customers on the Community market by gradually removing tariff and non tariff barriers became very strong. Since companies are no longer operating on a small national market, they must pay a particular interest to protect the intangible patrimony in order to be successful. The trademark, part of the intellectual capital of a company, makes products distinguish from each other depending on the manufacturer by using symbols, thus acting on the consumer and providing it with information in the selection process. Trademark registration in the Cmmunity system offers broad protection on the throughout the present Member states territory as well as its extention to countries that will subsequently accede the registration. This article aims to make an analysis based on empirical data of the way in which brand holders in Romania have applied for registration in the Community system, class structure, nature and comparison of this data with OHIM’s total activity data.

Suggested Citation

  • Ni?u Valentin Ionu?, 2012. "Romania’s Activity in Community Trademark Registration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 251-255, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:251-255
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    More about this item

    Keywords

    Community trademark; intellectual property; evolution; OHIM;
    All these keywords.

    JEL classification:

    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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