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Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii

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Author Info

  • Mihaela Grigorica

    (School of Marketing, Academy of Economic Studies)

  • Isa Elis

    (School of Marketing, Academy of Economic Studies)

  • Andreea Ionescu

    (School of Marketing, Academy of Economic Studies)

Abstract

In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu precadere in plan national, pana la companiile transnationale, trebuie sa fie pregatite sa-si desfasoare activitatea intr-un mediu global deosebit de complex. De aceea, in acest articol vom prezenta rezultatele unei cercetari privind impactul integrarii Romaniei in Uniunea Europeana asupra importurilor realizate de intreprinderile mici si mijlocii din tara noastra.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/43/6.pdf
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Bibliographic Info

Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 4 (2010)
Issue (Month): 3 (September)
Pages: 88-101

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Handle: RePEc:ase:journl:v:4:y:2010:i:3:p:88-101

Contact details of provider:
Web page: http://www.edumark.ase.ro

Related research

Keywords: IMM; marketing international; cercetari de marketing; piata europeana; SMEs; international marketing; market research; EU market;

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