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Consumers’ Attitudes towards Country of Origin Labeling for Sugar

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  • Lewis, Karen E.
  • Grebitus, Carola
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    Abstract

    Given the ongoing debate regarding country of origin labeling (COOL) for certain agricultural products, it is very important to understand why certain consumers prefer COOL. Utilizing a consumer survey, 566 participants’ preferences for COOL for sugar and for sugar in soft drinks was analyzed. Using a bivariate ordered probit model, it was discovered that high levels of consumer ethnocentrism and consumer patriotism positively impacted consumers’ preference that sugar and sugar in soft drinks should be labeled with country of origin information.

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    Bibliographic Info

    Paper provided by Agricultural and Applied Economics Association in its series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. with number 150162.

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    Date of creation: 2013
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    Handle: RePEc:ags:aaea13:150162

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    Keywords: sugar; soft drinks; COOL; ingredient labeling; ethnocentrism; patriotism; bivariate ordered probit model; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; M31; Q13;

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    1. Jayson L. Lusk & Jason Brown & Tyler Mark & Idlir Proseku & Rachel Thompson & Jody Welsh, 2006. "Consumer Behavior, Public Policy, and Country-of-Origin Labeling," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(2), pages 284-292.
    2. Colin Carter & Barry Krissoff & Alix Peterson Zwane, 2006. "Can Country-of-Origin Labeling Succeed as a Marketing Tool for Produce? Lessons from Three Case Studies," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 513-530, December.
    3. Loureiro, Maria L. & Umberger, Wendy J., 2005. "Assessing Consumer Preferences for Country-of-Origin Labeling," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(01), April.
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