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Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania


Author Info

  • Iacob Catoiu

    (School of Marketing, Academy of Economic Studies)

  • Olimpia Oancea

    (Universitatea din Pitesti)

  • Amalia Pandelica

    (Universitatea din Pitesti)


Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Romania, asigurarea sigurantei alimentare a devenit o prioritate in ceea ce priveste cresterea reala a competitivitatii producatorilor romani, pe piata interna si internationala, avand in vedere faptul ca, acestia din urma, au devenit parte a hipercompetitiei globale.

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Bibliographic Info

Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 4 (2010)
Issue (Month): 3 (September)
Pages: 3-21

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Handle: RePEc:ase:journl:v:4:y:2010:i:3:p:3-21

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Related research

Keywords: siguranta alimentara; industria de panificatie; ghid de bune practici; comportamentul consumatorului; decalaje de perceptie; food safety; bakery industry; best practice guide; consumer behavior; perception gaps;

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