Iacob C?toiu () (Academy of Economic Studies, Bucharest) C?lin Veghe? () (Academy of Economic Studies, Bucharest)
Abstract
Literature approaching the field of marketing deals with issues specific to the human resources competencies especially in the chapters regarding the organization of the marketing activity. The number of studies and the articles published in this area so far is, however, a rather low one. This article attempts to produce, from the perspective of an exploratory approach and without having as goal to develop or validate a list containing various items, the answers to a series of questions such as: what is meant by marketing skills and what they are, what are the main marketing skills that should be found at the level of the staff working in the field of trade and which should be the qualities of trade personnel conducting marketing activities.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Volume (Year): 11 (2009) Issue (Month): 25 (February) Pages: 29-40 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
Find related papers by JEL classification: M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing