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Consumer Preferences for Less Packaging: A Stated Preference Study

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  • Keiko Yamaguchi

    ()
    (Graduate School of Humanities and Social Sciences, Okayama University)

  • Kenji Takeuchi

    ()
    (Graduate School of Economics, Kobe University)

Abstract

This study estimates the willingness-to-pay (WTP) for packaging with less material by using contingent valuation. We found that people who care about the environmental friendliness of a product, who have a positive perception of less packaging, and who live in a municipality implementing unit-based pricing of waste have a higher WTP. Use of economic instruments potentially affects the purchase of products with reduced packaging. However, when unit-based pricing is combined with plastic separation for recycling, it reduces the WTP. This suggests the possibility that the effect of economic instruments on source reduction of waste is weakened by the recycling policy.

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File URL: http://www.econ.kobe-u.ac.jp/RePEc/koe/wpaper/2011/1117.pdf
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Bibliographic Info

Paper provided by Graduate School of Economics, Kobe University in its series Discussion Papers with number 1117.

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Length: 35pages
Date of creation: Sep 2011
Date of revision:
Handle: RePEc:koe:wpaper:1117

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Web page: http://www.econ.kobe-u.ac.jp
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Related research

Keywords: Less packaging; Contingent valuation; Unit-based pricing;

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References

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  1. Fredrik Carlsson & Jorge García & Åsa Löfgren, 2010. "Conformity and the Demand for Environmental Goods," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 47(3), pages 407-421, November.
  2. Thomas Bue Bjorner & Lars Garn Hansen & Clifford S. Russell, 2002. "Environmental Labelling and Consumer's Choice - An Empirical Analysis of the Effect of the Nordic Swan," Vanderbilt University Department of Economics Working Papers 0203, Vanderbilt University Department of Economics.
  3. Nimon, W. & Beghin, John C., 2008. "Are Eco-Labels Valuable? Evidence from the Apparel Industry," Staff General Research Papers 12741, Iowa State University, Department of Economics.
  4. Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2006. "Green consumers and public policy: On socially contingent moral motivation," Resource and Energy Economics, Elsevier, vol. 28(4), pages 351-366, November.
  5. Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November.
  6. Donald N. Dewees & Michael J. Hare, 1998. "Economic Analysis of Packaging Waste Reduction," Canadian Public Policy, University of Toronto Press, vol. 24(4), pages 453-470, December.
  7. Wanki Moon & Wojciech J. Florkowski & Bernhard Brückner & Ilona Schonhof, 2002. "Willingness to Pay for Environmental Practices: Implications for Eco-Labeling," Land Economics, University of Wisconsin Press, vol. 78(1), pages 88-102.
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