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Discovering Niche Markets: A Comparison Of Consumer Willingness To Pay For A Local (Colorado Grown), Organic, And Gmo-Free Product

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Author Info
Loureiro, Maria L.
Hine, Susan E.

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Abstract

Demand for value-added products is highly segmented among different types of consumers. In this paper, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify socio-demographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado-Grown" carries a higher premium than organic and GMO-free attributes.

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Publisher Info
Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2001 Annual meeting, August 5-8, Chicago, IL with number 20630.

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Date of creation: 2001
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Handle: RePEc:ags:aaea01:20630

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Related research
Keywords: GMO-free; local product; organics; payment card; willingness to pay; Consumer/Household Economics;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Alberini Anna, 1995. "Efficiency vs Bias of Willingness-to-Pay Estimates: Bivariate and Interval-Data Models," Journal of Environmental Economics and Management, Elsevier, vol. 29(2), pages 169-180, September. [Downloadable!] (restricted)
  2. Roosen, Jutta & Fox, John A. & Hennessy, David A. & Schreiber, Alan, 1998. "Consumers' Valuation Of Insecticide Use Restrictions: An Application To Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(02), December. [Downloadable!]
  3. Trudy Ann Cameron, 1991. "Interval Estimates of Non-Market Resource Values from Referendum Contingent Valuation Surveys," Land Economics, University of Wisconsin Press, vol. 67(4), pages 413-421. [Downloadable!] (restricted)
  4. Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ron C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December. [Downloadable!]
  5. Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November. [Downloadable!] (restricted)
  6. Nimon, Wesley & Beghin, John, 1999. "Are Eco-Labels Valuable? Evidence from the Apparel Industry," Staff General Research Papers 4048, Iowa State University, Department of Economics. [Downloadable!]
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  7. Kwoka, John E, Jr, 1992. "Market Segmentation by Price-Quality Schedules: Some Evidence from Automobiles," Journal of Business, University of Chicago Press, vol. 65(4), pages 615-28, October. [Downloadable!] (restricted)
  8. Govindasamy, Ramu & Italia, John & Thatch, Daymon, 1998. "Consumer Awareness Of State-Sponsored Marketing Programs: An Evaluation Of The Jersey Fresh Program," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), November. [Downloadable!]
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Dettmann, Rachael L., 2008. "Organic Produce: Who's Eating it? A Demographic Profile of Organic Produce Consumers," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6446, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  2. Vandermersch, Mieke & Mathijs, Erik, 2004. "Consumer Willingness To Pay For Domestic Milk," Working Papers 31829, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics. [Downloadable!]
  3. Deaton, B. James & Hoehn, John P., 2003. "Information As A Double-Edge Sword: Implications For Food Standards And Labels," 2003 Annual meeting, July 27-30, Montreal, Canada 22235, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
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