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Interviewer Effects on the Valuation of Goods with Ethical and Environmental Attributes

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Author Info

  • Maria Loureiro
  • Justus Lotade

Abstract

This paper investigates the impact of interviewer effects on willingness to pay (WTP) estimates. Face-to-face surveys were conducted with two interviewers. Both interviewers used a transcript and conducted the survey at the same location and at the same time. We found that responses to the WTP questions differ across eco-labeled products and by interviewer. This interviewer effect is particularly relevant when we analyze the impact on WTP estimates for eco-labeled products grown in countries associated with the origin of one of the interviewers. Copyright Springer 2005

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File URL: http://hdl.handle.net/10.1007/s10640-004-1149-4
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Bibliographic Info

Article provided by European Association of Environmental and Resource Economists in its journal Environmental & Resource Economics.

Volume (Year): 30 (2005)
Issue (Month): 1 (January)
Pages: 49-72

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Handle: RePEc:kap:enreec:v:30:y:2005:i:1:p:49-72

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Web page: http://www.springerlink.com/link.asp?id=100263

Related research

Keywords: contingent valuation; ecolabels; interviewer effect;

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References

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  1. Steven F. Edwards & Glen D. Anderson, 1987. "Overlooked Biases in Contingent Valuation Surveys: Some Considerations," Land Economics, University of Wisconsin Press, vol. 63(2), pages 168-178.
  2. Cameron, Trudy Ann, 1988. "A new paradigm for valuing non-market goods using referendum data: Maximum likelihood estimation by censored logistic regression," Journal of Environmental Economics and Management, Elsevier, vol. 15(3), pages 355-379, September.
  3. Ajzen, Icek & Brown, Thomas C. & Rosenthal, Lori H., 1996. "Information Bias in Contingent Valuation: Effects of Personal Relevance, Quality of Information, and Motivational Orientation," Journal of Environmental Economics and Management, Elsevier, vol. 30(1), pages 43-57, January.
  4. Robert G. Ethier & Gregory L. Poe & William D. Schulze & Jeremy Clark, 2000. "Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green-Pricing Electricity Programs," Land Economics, University of Wisconsin Press, vol. 76(1), pages 54-67.
  5. Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November.
  6. Jeffrey R. Blend & Eileen O. van Ravenswaay, 1999. "Measuring Consumer Demand for Ecolabeled Apples," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1072-1077.
  7. Christopher G. Leggett & Naomi S. Kleckner & Kevin J. Boyle & John W. Dufield & Robert Cameron Mitchell, 2003. "Social Desirability Bias in Contingent Valuation Surveys Administered Through In-Person Interviews," Land Economics, University of Wisconsin Press, vol. 79(4), pages 561-575.
  8. Bishwanath Goldar & Smita Misra, 2001. "Valuation of Environmental Goods: Correcting for Bias in Contingent Valuation Studies Based on Willingness-to-Accept," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(1), pages 150-156.
  9. Mark L. Messonnier & John C. Bergstrom & Christopher M. Cornwell & R. Jeff Teasley & H. Ken Cordell, 2000. "Survey Response-Related Biases in Contingent Valuation: Concepts, Remedies, and Empirical Application to Valuing Aquatic Plant Management," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 438-450.
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Cited by:
  1. Ojea, Elena & Loureiro, Maria L., 2011. "Identifying the scope effect on a meta-analysis of biodiversity valuation studies," Resource and Energy Economics, Elsevier, vol. 33(3), pages 706-724, September.
  2. Lindhjem, Henrik & Navrud, Stale, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," MPRA Paper 35633, University Library of Munich, Germany.
  3. Paula Simões & Luís Cruz & Eduardo Barata, 2012. "Non-market Recreational Value of a National Forest: Survey Design and Results," GEMF Working Papers 2012-09, GEMF - Faculdade de Economia, Universidade de Coimbra.
  4. Franceschi, Dina & Vásquez, William F., 2011. "Do Supervisors Affect the Valuation of Public Goods?," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), August.
  5. Lindhjem, Henrik & Navrud, Ståle, 2008. "Internet CV surveys – a cheap, fast way to get large samples of biased values?," MPRA Paper 11471, University Library of Munich, Germany.
  6. Loureiro, Maria L. & Ojea, Elena, 2008. "Valuing local endangered species: The role of intra-species substitutes," Ecological Economics, Elsevier, vol. 68(1-2), pages 362-369, December.
  7. John A. List & Michael K. Price, 2013. "Using Field Experiments in Environmental and Resource Economics," NBER Working Papers 19289, National Bureau of Economic Research, Inc.
  8. Thuriane Mahé, 2010. "Are Stated Preferences Confirmed by Purchasing Behaviours? The Case of Fair Trade-Certified Bananas in Switzerland," Journal of Business Ethics, Springer, vol. 92(2), pages 301-315, April.
  9. Min Gong & David Aadland, 2011. "Interview Effects in an Environmental Valuation Telephone Survey," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 49(1), pages 47-64, May.

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