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Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes

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  • Lindhjem, Henrik
  • Navrud, Stale

Abstract

Internet is quickly becoming the survey mode of choice for stated preference (SP) surveys in environmental economics. However, this choice is being made with relatively little consideration of its potential influence on survey results. This paper reviews the theory and emerging evidence of mode effects in the survey methodology and SP literatures, summarizes the findings, and points out implications for Internet SP practice and research. The SP studies that compare Internet with other modes do generally not find substantial difference. The majority of welfare estimates are equal; or somewhat lower for the Internet surveys. Further, there is no clear evidence of substantially lower quality or validity of Internet responses. However, the degree of experimental control is often low in comparative studies across survey modes, and they often confound measurement and sample composition effects. Internet offers a huge potential for experimentation and innovation in SP research, but when used to derive reliable welfare estimates for policy assessment, issues like representation and nonresponse bias for different Internet panels should receive more attention.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 35633.

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Date of creation: 22 Aug 2011
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Handle: RePEc:pra:mprapa:35633

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Keywords: Internet; survey mode; contingent valuation; stated preferences;

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References

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Cited by:
  1. Navrud, Stale & Strand, Jon, 2013. "Valuing global public goods : a European Delphi stated preference survey of population willingness to pay for Amazon rainforest preservation," Policy Research Working Paper Series 6637, The World Bank.
  2. Balcombe, Kelvin & Bitzios, Michael & Fraser, Iain & Haddock-Fraser, Janet, 2013. "Using Attribute Importance Rankings within Discrete Choice Experiments: An Application to Valuing Bread Attributes," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 152151, Australian Agricultural and Resource Economics Society.

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