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Social Desirability Bias in Contingent Valuation Surveys Administered Through In-Person Interviews

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Author Info
Christopher G. Leggett
Naomi S. Kleckner
Kevin J. Boyle
John W. Dufield
Robert Cameron Mitchell
Abstract

This paper presents empirical evidence of mode effects in contingent valuation surveys. We conducted an on-site, split-sample contingent valuation survey of visitors to Fort Sumter National Monument, South Carolina. All respondents were told that the survey was being conducted on behalf of the National Park Service. We find that WTP for a fort visit is approximately 23– 29% higher when the survey is administered through face-to-face interviews with a ballot box rather than being self-administered by the respondent.

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File URL: http://le.uwpress.org/cgi/reprint/79/4/561
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Publisher Info
Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 79 (2003)
Issue (Month): 4 ()
Pages: 561-575
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:uwp:landec:v:79:y:2003:i:4:p:561-575

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Find related papers by JEL classification:
Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
H40 - Public Economics - - Publicly Provided Goods - - - General

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  1. Frode Alfnes & Chengyan Yue & Helen H. Jensen, 2009. "Cognitive Dissonance as a Means of Reducing Hypothetical Bias," Center for Agricultural and Rural Development (CARD) Publications 09-wp486, Center for Agricultural and Rural Development (CARD) at Iowa State University. [Downloadable!]
    Other versions:
  2. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaicharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2008. "Better than their reputation - A case for mail surveys in contingent valuation," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 297/2008, Department of Economics, University of Hohenheim, Germany. [Downloadable!]
  3. Hui Li & Robert P. Berrens Alok K. Bohara & Hank C. Jenkins-Smith Carol L. Silva & David L. Weimer, 2005. "Exploring the Beta Model Using Proportional Budget Information in a Contingent Valuation Study," Economics Bulletin, Economics Bulletin, vol. 17(8), pages 1-9. [Downloadable!]
  4. Lusk, Jayson L. & Norwood, F. Bailey, 2006. "Social Desirability Bias in Willingness-to-Pay for Products with Normative Attributes," 2006 Annual meeting, July 23-26, Long Beach, CA 21428, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  5. Rodelio F Subade, 2005. "Valuing Biodiversity Conservation in a World Heritage Site: Citizen's Non-use Values for Tubbataha Reefs National Marine Park, Philippines," EEPSEA Research Report rr2005064, Economy and Environment Program for Southeast Asia (EEPSEA), revised Jun 2005. [Downloadable!]
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