Are Internet surveys an alternative to face-to-face interviews in contingent valuation?
AbstractInternet is an increasingly popular data collection mode for stated preference research in environmental economics. However, little is known about how this survey mode may influence data quality and welfare estimates. As part of a national contingent valuation (CV) survey estimating willingness to pay (WTP) for biodiversity protection plans, we assign two groups of respondents either to an Internet or face-to-face (in-home) interview mode. Our design aims to better isolate measurement effects from sample composition effects by drawing both samples from the same sample frame. We find little evidence of social desirability bias in the interview setting or satisficing (shortcutting the response process) in the Internet survey. The share of "don't knows", zeros and protest responses to the WTP question with a payment card is very similar between modes and equality of mean WTP cannot be rejected. Results are fairly encouraging for the use of Internet in CV as stated preferences do not seem to be significantly different or biased compared to face-to-face interviews.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Ecological Economics.
Volume (Year): 70 (2011)
Issue (Month): 9 (July)
Contact details of provider:
Web page: http://www.elsevier.com/locate/ecolecon
Internet Contingent valuation Interviews Survey mode Biodiversity;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- van der Heide, C. Martijn & van den Bergh, Jeroen C.J.M. & van Ierland, Ekko C. & Nunes, Paulo A.L.D., 2008. "Economic valuation of habitat defragmentation: A study of the Veluwe, the Netherlands," Ecological Economics, Elsevier, vol. 67(2), pages 205-216, September.
- Lindhjem, Henrik & Navrud, St�le, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," International Review of Environmental and Resource Economics, now publishers, vol. 5(4), pages 309-351, September.
- Annette J‰ckle & Caroline Roberts & Peter Lynn, 2010.
"Assessing the Effect of Data Collection Mode on Measurement,"
International Statistical Review,
International Statistical Institute, vol. 78(1), pages 3-20, 04.
- Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
- John A. List & Robert P. Berrens & Alok K. Bohara & Joe Kerkvliet, 2004. "Examining the Role of Social Isolation on Stated Preferences," American Economic Review, American Economic Association, vol. 94(3), pages 741-752, June.
- Li, Hui & Jenkins-Smith, Hank C. & Silva, Carol L. & Berrens, Robert P. & Herron, Kerry G., 2009. "Public support for reducing US reliance on fossil fuels: Investigating household willingness-to-pay for energy research and development," Ecological Economics, Elsevier, vol. 68(3), pages 731-742, January.
- MacMillan, Douglas & Hanley, Nick & Lienhoop, Nele, 2006. "Contingent valuation: Environmental polling or preference engine?," Ecological Economics, Elsevier, vol. 60(1), pages 299-307, November.
- Nielsen, Jytte Seested, 2011. "Use of the Internet for willingness-to-pay surveys: A comparison of face-to-face and web-based interviews," Resource and Energy Economics, Elsevier, vol. 33(1), pages 119-129, January.
- Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November.
- Mariah D. Ehmke & Jayson L. Lusk & John A. List, 2008.
"Is Hypothetical Bias a Universal Phenomenon? A Multinational Investigation,"
University of Wisconsin Press, vol. 84(3), pages 489-500.
- Mariah Ehmke & Jayson Lusk & John List, 2008. "Is hypothetical bias a universal phenomenon? A multinational investigation," Artefactual Field Experiments 00041, The Field Experiments Website.
- Lindhjem, Henrik, 2006.
"20 years of stated preference valuation of non-timber benefits from Fennoscandian forests: A meta-analysis,"
11467, University Library of Munich, Germany.
- Lindhjem, Henrik, 2007. "20 years of stated preference valuation of non-timber benefits from Fennoscandian forests: A meta-analysis," Journal of Forest Economics, Elsevier, vol. 12(4), pages 251-277, February.
- Judith Covey & Angela Robinson & Michael Jones-Lee & Graham Loomes, 2010. "Responsibility, scale and the valuation of rail safety," Journal of Risk and Uncertainty, Springer, vol. 40(1), pages 85-108, February.
- Søren Olsen, 2009. "Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 44(4), pages 591-610, December.
- Paula Simões & Luís Cruz & Eduardo Barata, 2012. "Non-market Recreational Value of a National Forest: Survey Design and Results," GEMF Working Papers 2012-09, GEMF - Faculdade de Economia, Universidade de Coimbra.
- Navrud, Stale & Strand, Jon, 2013. "Valuing global public goods : a European Delphi stated preference survey of population willingness to pay for Amazon rainforest preservation," Policy Research Working Paper Series 6637, The World Bank.
- Bruno Lanz & Allan Provins, 2012. "Do status quo choices reflect preferences? Evidence from a discrete choice experiment in the context of water utilities' investment planning," CEPE Working paper series 12-87, CEPE Center for Energy Policy and Economics, ETH Zurich.
- Lindhjem, Henrik & Navrud, Stale, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," MPRA Paper 35633, University Library of Munich, Germany.
- Börger, Tobias, 2013. "Keeping up appearances: Motivations for socially desirable responding in contingent valuation interviews," Ecological Economics, Elsevier, vol. 87(C), pages 155-165.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wendy Shamier).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.