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Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green-Pricing Electricity Programs

Author

Listed:
  • Robert G. Ethier
  • Gregory L. Poe
  • William D. Schulze
  • Jeremy Clark

Abstract

This study provides the first contingent valuation phone-mail comparison that meets current standards for response rates, draws from a general population, is relevant to the valuation of general environmental goods, and allows comparisons with actual participation rates. Social desirability effects are found to be more prevalent in phone responses to subjective questions, but do not appear to affect hypothetical participation decisions: calibrated and uncalibrated hypothetical participation rates are statistically similar across modes. As such, neither mode appears to dominate from the perspective of providing more valid estimates of actual participation decisions.

Suggested Citation

  • Robert G. Ethier & Gregory L. Poe & William D. Schulze & Jeremy Clark, 2000. "Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green-Pricing Electricity Programs," Land Economics, University of Wisconsin Press, vol. 76(1), pages 54-67.
    • Handle: RePEc:uwp:landec:v:76:y:2000:i:1:p:54-67
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    JEL classification:

    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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