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Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

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  • Celine Michaud
  • Daniel Llerena
  • Iragael Joly

Abstract

This paper investigates consumers'willingness to pay a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint, using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analysed with a mixed logit model and reveal significant premiums for both environmental attributes of the product. , Oxford University Press.

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Bibliographic Info

Article provided by Foundation for the European Review of Agricultural Economics in its journal European Review of Agricultural Economics.

Volume (Year): 40 (2013)
Issue (Month): 2 (March)
Pages: 313-329

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Handle: RePEc:oup:erevae:v:40:y:2013:i:2:p:313-329

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Cited by:
  1. Bliemer, Michiel C.J. & Rose, John M., 2013. "Confidence intervals of willingness-to-pay for random coefficient logit models," Transportation Research Part B: Methodological, Elsevier, vol. 58(C), pages 199-214.

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