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Preference heterogeneity and GM food in the UK

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Author Info

  • Dan Rigby
  • Michael Burton

Abstract

This study uses mixed logit models to reconsider the findings of choice experiment surveys with a focus on heterogeneity among consumers. The motivation is that these techniques allow the researcher to segment the market better. This is critical because it is not the average attitude or preference that is important, but the size of the groups who will be prepared to accept the product under certain circumstances. The causes of heterogeneity within the sample are investigated and the proportions of consumers willing to buy GM foods at various discounts are simulated. Copyright 2005, Oxford University Press.

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Bibliographic Info

Article provided by Foundation for the European Review of Agricultural Economics in its journal European Review of Agricultural Economics.

Volume (Year): 32 (2005)
Issue (Month): 2 (June)
Pages: 269-288

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Handle: RePEc:oup:erevae:v:32:y:2005:i:2:p:269-288

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Postal: Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK
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Citations

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Cited by:
  1. Kikulwe, Enoch & Birol, Ekin & Wesseler, Justus & Falck-Zepeda, José, 2009. "A latent class approach to investigating consumer demand for genetically modified staple food in a developing country: The case of GM bananas in Uganda," IFPRI discussion papers 938, International Food Policy Research Institute (IFPRI).
  2. Birol, Ekin & Asare-Marfo, Dorene & Karandikar,Bhushana & Roy, Devesh, 2011. "A latent class approach to investigating farmer demand for biofortified staple food crops in developing countries: The case of high-iron pearl millet in Maharashtra, India," HarvestPlus Working Papers 7, International Food Policy Research Institute (IFPRI).
  3. Falck-Zepeda, José & Kilkuwe, Enoch & Wesseler, Justus, 2008. "Introducing a genetically modified banana in Uganda: Social benefits, costs, and consumer perceptions," IFPRI discussion papers 767, International Food Policy Research Institute (IFPRI).
  4. Veneziani, Mario & Sckokai, Paolo & Moro, Daniele, 2012. "Consumers’ willingness to pay for a functional food," Congress Papers 124101, Italian Association of Agricultural and Applied Economics (AIEAA).
  5. Umberger, Wendy J. & Calkins, Chris R., 2008. "Korean Consumers’ Preferences and Willingness to Pay for Domestic versus U.S. and Australian Beef with Alternative Attributes," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6172, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  6. Areal, Francisco J. & Riesgo, Laura & Gomez-Barbero, Manuel & Rodriguez-Cerezo, Emilio, 2011. "Adoption of GMHT Crops: Coexistence Policy Consequences in the European Union," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114227, European Association of Agricultural Economists.
  7. Celine Michaud & Daniel Llerena & Iragael Joly, 2013. "Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 40(2), pages 313-329, March.
  8. Ricardo Scarpa & Mara Thiene & Francesco Marangon, 2007. "Using flexible taste distributions to value collective reputation for environmentally-friendly production methods," Working Papers in Economics 07/24, University of Waikato, Department of Economics.
  9. Kjaer, Trine & Gyrd-Hansen, Dorte, 2008. "Preference heterogeneity and choice of cardiac rehabilitation program: Results from a discrete choice experiment," Health Policy, Elsevier, vol. 85(1), pages 124-132, January.
  10. Sckokai, Paolo & Moro, Daniele & Cuomo, Enrica, 2010. "Consumers’ willingness to pay for food safety: the case of mycotoxins in milk," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116411, European Association of Agricultural Economists.
  11. Birol, Ekin & Roy, Devesh & Deffner, Katharina & Karandikar, Bhushana, 2009. "Developing country consumers’ demand for food safety and quality: Is Mumbai ready for certified and organic fruits?," 2009 Conference, August 16-22, 2009, Beijing, China 51689, International Association of Agricultural Economists.
  12. Tonsor, Glynn T. & Olynk, Nicole J. & Wolf, Christopher A., 2008. "Consumer Preferences for Animal Welfare Attributes: Case of Gestation Crates," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6062, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  13. Morten Mørkbak & Tove Christensen & Dorte Gyrd-Hansen, 2010. "Choke Price Bias in Choice Experiments," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 45(4), pages 537-551, April.
  14. Novoselova, Tatiana A. & van der Lans, Ivo A.C.M. & Meuwissen, Miranda P.M. & Huirne, Ruud B.M., 2005. "Consumer Acceptance of GM Applications in the Pork Production Chain: A Choice Modelling Approach," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24527, European Association of Agricultural Economists.

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