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Eco-Labeled Food Products: What are Consumers Paying for ?

Author

Listed:
  • Douadia Bougherara

    (Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique)

  • Pierre Combris

    (Laboratoire de recherche sur la Consommation - INRA - Institut National de la Recherche Agronomique)

  • . University of Illinois

    (UIUC - University of Illinois at Urbana-Champaign [Urbana] - University of Illinois System)

Abstract

We study the impact of new information about the purely public benefits of purchasing environmentally-friendly food products willingness to pay, is an experimental setting. We ellicit reservation values for two products (a conventional and an environmental-friendly orange juice) using the Becker-DeGroot-Marshak procedure. We seek to disentangle private from public motivations by using two methods.

Suggested Citation

  • Douadia Bougherara & Pierre Combris & . University of Illinois, 2007. "Eco-Labeled Food Products: What are Consumers Paying for ?," Post-Print hal-01939934, HAL.
    • Handle: RePEc:hal:journl:hal-01939934
    as

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