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Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

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  • Michaud, C.
  • Llerena, D.
  • Joly, I.

Abstract

This paper investigates consumers’ willingness to pay (WTP) a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analyzed with a mixed logit model and reveal significant premiums for both environmental attributes of the product.

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File URL: http://www.grenoble.inra.fr/Docs/pub/A2012/gael2012-01.pdf
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Bibliographic Info

Paper provided by Grenoble Applied Economics Laboratory (GAEL) in its series Working Papers with number 201201.

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Date of creation: 2012
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Handle: RePEc:gbl:wpaper:201201

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Keywords: WILLINGNESS TO PAY; ENVIRONMENTAL ATTRIBUTES; NON-FOOD PRODUCT; REAL CHOICE EXPERIMENT; MIXED LOGIT;

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Cited by:
  1. Bliemer, Michiel C.J. & Rose, John M., 2013. "Confidence intervals of willingness-to-pay for random coefficient logit models," Transportation Research Part B: Methodological, Elsevier, vol. 58(C), pages 199-214.

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