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Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies

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Author Info
McCluskey, Jill J.
Loureiro, Maria L.

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Abstract

We discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling. The selected categories we include are eco-labels, GM food labels, U.S. state agricultural-product labels and European Protected Geographical Indication labels, BSE-tested-beef labels, and “"Fair Trade”" labels. We discuss generalizations that can be drawn from the studies as a group. Most importantly, we find that consumers must perceive high quality in order for the food product to command a premium. Furthermore, the perception of quality may sometimes differ across consumers.

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Publisher Info
Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 34 (2003)
Issue (Month): 03 (November)
Pages:
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Handle: RePEc:ags:jlofdr:27051

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Related research
Keywords: Consumer/Household Economics;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Caswell, Julie A. & Mojduszka, Eliza M., 1996. "Using Informational Labeling To Influence The Market For Quality In Food Products," Working Papers 25989, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance. [Downloadable!]
  2. Maria L. Loureiro & Jill J. McCluskey & Ron C. Mittelhammer, 2003. "Are Stated Preferences Good Predictors of Market Behavior?," Land Economics, University of Wisconsin Press, vol. 79(1), pages 44-45. [Downloadable!] (restricted)
  3. Govindasamy, Ramu & Italia, John & Thatch, Daymon, 1998. "Consumer Awareness Of State-Sponsored Marketing Programs: An Evaluation Of The Jersey Fresh Program," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), November. [Downloadable!]
  4. Johnston, Robert J. & Wessells, Cathy R. & Donath, Holger & Asche, Frank, 2001. "Measuring Consumer Preferences For Ecolabeled Seafood: An International Comparison," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July. [Downloadable!]
  5. Nimon, Wesley & Beghin, John, 1999. "Are Eco-Labels Valuable? Evidence from the Apparel Industry," Staff General Research Papers 1514, Iowa State University, Department of Economics. [Downloadable!]
    Other versions:
  6. Robert G. Ethier & Gregory L. Poe & William D. Schulze & Jeremy Clark, 2000. "Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green-Pricing Electricity Programs," Land Economics, University of Wisconsin Press, vol. 76(1), pages 54-67. [Downloadable!] (restricted)
    Other versions:
  7. Caswell, Julie A., 2000. "An Evaluation Of Risk Analysis As Applied To Agricultural Biotechnology (With A Case Study Of Gmo Labeling)," Proceedings:Transitions in Agbiotech: Economics of Strategy and Policy, June 24-25, 1999, Washington, D.C. 26006, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance. [Downloadable!]
  8. Kwamena K. Quagrainie & Jill J. McCluskey & Maria L. Loureiro, 2003. "A Latent Structure Approach to Measuring Reputation," Southern Economic Journal, Southern Economic Association, vol. 69(4), pages 966-977, April.
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Boizot-Szantai, Christine & Lecocq, Sébastien & Marette, Stéphan, 2005. "Common Labels and Market Mechanisms," Staff General Research Papers 12422, Iowa State University, Department of Economics. [Downloadable!]
    Other versions:
  2. Onyango, Benjamin & Nayga, Rodolfo M., Jr. & Govindasamy, Ramu, 2006. "U.S. Consumers' Willingness to Pay for Food Labeled 'Genetically Modified'," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 35(2), October. [Downloadable!]
  3. Marette, Stéphan, 2005. "Collective-Quality Promotion in the Agribusiness Sector: An Overview, The," Staff General Research Papers 12431, Iowa State University, Department of Economics. [Downloadable!]
  4. Woods, Mollie & Thornsbury, Suzanne & Raper, Kellie & Weldon, Rick & Wyscocki, Al, 2003. "Food Safety And Fresh Strawberry Markets," Staff Papers 11712, Michigan State University, Department of Agricultural, Food, and Resource Economics. [Downloadable!]
  5. Kristin Kiesel & Sofia Villas-Boas, 2008. "Another Nutritional Label--Experimenting with Grocery Store Shelf Labels and Consumer Choice--," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series 1060, Department of Agricultural & Resource Economics, UC Berkeley. [Downloadable!]
  6. Stephan Marette, 2005. "The Collective-Quality Promotion in the Agribusiness Sector: An Overview," Center for Agricultural and Rural Development (CARD) Publications 05-wp406, Center for Agricultural and Rural Development (CARD) at Iowa State University. [Downloadable!]
    Other versions:
  7. Onyango, Benjamin & Nayga, Rodolfo M., Jr. & Govindasamy, Ramu, 2005. "U.S. Consumers' Willingness to Pay for Labeling Information on Genetically Modified Foods: An Application of Choice Modeling," 2005 Annual meeting, July 24-27, Providence, RI 19490, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  8. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
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