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Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies

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  • McCluskey, Jill J.
  • Loureiro, Maria L.

Abstract

We discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling. The selected categories we include are eco-labels, GM food labels, U.S. state agricultural-product labels and European Protected Geographical Indication labels, BSE-tested-beef labels, and "Fair Trade" labels. We discuss generalizations that can be drawn from the studies as a group. Most importantly, we find that consumers must perceive high quality in order for the food product to command a premium. Furthermore, the perception of quality may sometimes differ across consumers.

Suggested Citation

  • McCluskey, Jill J. & Loureiro, Maria L., 2003. "Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-8, November.
    • Handle: RePEc:ags:jlofdr:27051
    DOI: 10.22004/ag.econ.27051
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