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Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data

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  • Schulz, Lee L.
  • Schroeder, Ted C.
  • White, Katharine L.

Abstract

Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and brands positioned as special label, program/breed specific production, and store labels.

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Bibliographic Info

Article provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.

Volume (Year): 41 (2012)
Issue (Month): 2 (August)
Pages:

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Handle: RePEc:ags:arerjl:132534

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Keywords: beef steak; brand premium; hedonic modeling; Demand and Price Analysis; Marketing;

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Cited by:
  1. Taylor, Mykel R. & Tonsor, Glynn T., 2013. "Revealed Demand for Country-of-Origin Labeling of Meat in the United States," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), August.

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