Brand Premiums in the U.S. Beef Industry
AbstractThe U.S. beef industry has experienced considerable reductions in beef demand over the past 30 years. One possible factor in declining beef demand is lack of progress in the development of consistent, high-quality branded beef products. This article uses Nielsen Homescan data and hedonic models to estimate the value that U.S. consumers place on various beef attributes, including brand.
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Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 42 (2011)
Issue (Month): 2 (July)
Consumer/Household Economics; Demand and Price Analysis; Livestock Production/Industries;
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