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Country-Of-Origin Labeling Of Beef Products: U.S. Consumers' Perceptions

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Author Info
Umberger, Wendy J.
Feuz, Dillon M.
Calkins, Chris R.
Sitz, Bethany M.
Abstract

In 2002, Chicago and Denver consumers were surveyed and participated in an experimental auction to elicit willingness to pay for country-of-origin labeling (COOL) of beef. Survey results indicate the majority of consumers (73%) were willing to pay an 11% and 24% premium for COOL of steak and hamburger, respectively. In the auction, consumers were willing to pay a 19% premium for steak labeled “"U.S.A. Guaranteed: Born and Raised in the U.S.”" Food-safety concerns, preferences for labeling source and origin information, a strong desire to support U.S. producers, and beliefs that U.S. beef was of higher quality were reasons consumers preferred COOL.

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Publisher Info
Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 34 (2003)
Issue (Month): 03 (November)
Pages:
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Handle: RePEc:ags:jlofdr:27050

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Keywords: Consumer/Household Economics;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Caswell, Julie A. & Mojduszka, Eliza M., 1996. "Using Informational Labeling To Influence The Market For Quality In Food Products," Working Papers 25989, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance. [Downloadable!]
  2. David Dickinson & DeeVon Bailey, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Working Papers 2002-07, Utah State University, Department of Economics. [Downloadable!]
    Other versions:
  3. Lusk, Jayson L. & Fox, John A., 2002. "Consumer Demand For Mandatory Labeling Of Beef From Cattle Administered Growth Hormones Or Fed Genetically Modified Corn," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(01), April. [Downloadable!]
  4. Schupp, Alvin & Gillespie, Jeffrey, 2001. "Handler Reactions To Potential Compulsory Country-Of-Origin Labeling Of Fresh Or Frozen Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 33(01), April. [Downloadable!]
  5. Plain, Ron & Grimes, Glenn, 2003. "Benefits Of Cool To The Cattle Industry," Working Papers 26048, University of Missouri Columbia, Department of Agricultural Economics. [Downloadable!]
  6. Maria L. Loureiro & Wendy J. Umberger & Susan Hine, 2003. "Testing the initial endowment effect in experimental auctions," Applied Economics Letters, Taylor and Francis Journals, vol. 10(5), pages 271-275, April. [Downloadable!] (restricted)
  7. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law & Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
  8. Shiptsova, Rimma & Thomsen, Michael R. & Goodwin, H.L., 2002. "Producer Welfare Changes From Meat And Poultry Recalls," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(02), July. [Downloadable!]
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Quagrainie, Kwamena, 2006. "IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 9(02). [Downloadable!]
    Other versions:
  2. Lusk, Jayson L. & Anderson, John D., 2004. "Effects of Country-of-Origin Labeling on Meat Producers and Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(02), August. [Downloadable!]
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