Consumer valuation of health attributes in food
AbstractIn modern societies it seems that the pleasures of taste often encourage the consumption of fatty, salty and sweet foods, whereas growing health awareness discourages consumption of the same foods. Numerous studies find that education and diet healthiness are highly correlated and one possible explanation is that consumers with a longer education are better at understanding and appreciating the health implication of their diet than are consumers with a short education. In this study we estimate a hedonic model of consumer’s valuation of food characteristics that allows nutrients to influence utility both through their perceived effects on health and their effects on the taste of food. The model is estimated using purchase data from a consumer panel with comprehensive coverage of food purchases for 2500 Danish households. We find that it is differences in taste valuations, rather than differences in valuation of health effects, that explains the observed differences in dietary healthiness across consumers with different educational backgrounds.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Agricultural and Applied Economics Association in its series 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA with number 122730.
Date of creation: 2012
Date of revision:
Contact details of provider:
Postal: 555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org
More information through EDIRC
Hedonic model; taste; health; food consumption; Food Consumption/Nutrition/Food Safety; D12; I12;
Other versions of this item:
- Smed, Sinne & Hansen, Lars Garn, 2010. "Consumer valuation of health attributes in food," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116390, European Association of Agricultural Economists & Agricultural and Applied Economics Association.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- I12 - Health, Education, and Welfare - - Health - - - Health Production
This paper has been announced in the following NEP Reports:
- NEP-AGR-2012-05-15 (Agricultural Economics)
- NEP-ALL-2012-05-15 (All new papers)
- NEP-MKT-2012-05-15 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kristofersson, Dadi & Rickertsen, Kyrre, 2003.
"Efficient Estimation Of Hedonic Inverse Input Demand Systems,"
2003 Annual meeting, July 27-30, Montreal, Canada
21926, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Dadi Kristofersson & Kyrre Rickertsen, 2004. "Efficient Estimation of Hedonic Inverse Input Demand Systems," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(4), pages 1127-1137.
- Brester, Gary W. & Lhermite, Pascale & Goodwin, Barry K. & Hunt, Melvin C., 1993. "Quantifying The Effects Of New Product Development: The Case Of Low-Fat Ground Beef," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(02), December.
- Adesoji O. Adelaja & Rodolfo M. Nayga & Tara C. Lauderbach, 1997. "Income and Racial Differentials in Selected Nutrient Intakes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(5), pages 1452-1460.
- Kenneth E. McConnell & Ivar E. Strand, 2000. "Hedonic Prices for Fish: Tuna Prices in Hawaii," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(1), pages 133-144.
- Wilson, William W., 1984. "Hedonic Prices In The Malting Barley Market," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 9(01), July.
- Espinosa, Juan Andres & Goodwin, Barry K., 1991. "Hedonic Price Estimation For Kansas Wheat Characteristics," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(01), July.
- Morgan, Karen J & Metzen, Edward J & Johnson, S R, 1979. " An Hedonic Index for Breakfast Cereals," Journal of Consumer Research, University of Chicago Press, vol. 6(1), pages 67-75, June.
- Unnevehr, Laurian J. & Bard, Sharon K., 1993. "Beef Quality: Will Consumers Pay For Less Fat?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(02), December.
- Ladd, George W & Zober, Martin, 1977. " Model of Consumer Reaction to Product Characteristics," Journal of Consumer Research, University of Chicago Press, vol. 4(2), pages 89-101, Se.
- Brown, Jeff E. & Ethridge, Don E. & Hudson, Darren & Engels, Carlos, 1995. "An Automated Econometric Approach For Estimating And Reporting Daily Cotton Market Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
- A. Golan & H. Shalit, 1993. "Wine Quality Differentials In Hedonic Grape Pricing," Journal of Agricultural Economics, Wiley Blackwell, vol. 44(2), pages 311-321.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.