Advanced Search
MyIDEAS: Login to save this paper or follow this series

The Marginal Willingness-to-Pay for Health Related Food Characteristics

Contents:

Author Info

  • Thunström, Linda

    ()
    (The Swedish Retail Institute (HUI))

Registered author(s):

    Abstract

    With food, consumers often face a trade-off between taste and nutrition. A priori, it is not obvious which would be more important to the average consumer, so it is an empirical question how consumers value food characteristics that simultaneously affect taste and nutritional value. In this paper, Swedish consumer preferences regarding food characteristics in breakfast cereals, hard bread and potato products are analyzed. In particular, the value consumers attach to fat, fibre, salt and sugar is studied, as well as the value of easily accessible nutritional information provided by a nutrition symbol. The equations estimated are derived from a hedonic price model. The price data originates from a household panel and scanner data, whereas the corresponding data on food characteristics was collected manually in supermarkets or from producers. The value consumers attach to food characteristics are found to vary by product and the results also imply that these values could be sensitive to changes in the combination of characteristics in a product.

    Download Info

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Bibliographic Info

    Paper provided by HUI Research in its series HUI Working Papers with number 12.

    as in new window
    Length: 26 pages
    Date of creation: 06 Nov 2007
    Date of revision:
    Publication status: Published as Thunström, Linda, 'The Marginal Willingness-to-Pay for Health Related Food Characteristics' in Food Economics- Acta Agriculturae Scandinavica, 2009, pages 194-206.
    Handle: RePEc:hhs:huiwps:0012

    Contact details of provider:
    Postal: HUI Research, Regeringsgatan 60, 103 29 Stockholm, Sweden
    Phone: +46 (0)8 762 72 80
    Fax: +46 (0)8 679 76 06
    Email:
    Web page: http://www.hui.se/
    More information through EDIRC

    Related research

    Keywords: hedonic pricing; willingness to pay; food characteristics;

    Find related papers by JEL classification:

    This paper has been announced in the following NEP Reports:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Schollenberg, Linda, 2011. "So how much do you pay for ethical consumption? Estimating the hedonic price for Fair Trade coffee in Sweden," HUI Working Papers 31, HUI Research.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hhs:huiwps:0012. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Helena Nilsson).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.