The Value to Consumers of Health Labeling Statements on Breakfast Foods and Cereals
AbstractFood manufacturers have an incentive to include nutrient content claims, health claims, or other types of labeling statements on foods if they believe that consumers will be willing to pay more for products with specific attributes. We estimated semi-log hedonic price regressions for five breakfast bar and cereal product categories using Nielsen ScanTrack scanner data for 2004 and found that labeling statements for these foods are often associated with substantial increases in consumer willingness to pay. The largest effects were associated with “carb-conscious” carbohydrate labeling (reflecting the time period of the data), followed by fat and sugar content labeling statements.
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Bibliographic InfoPaper provided by International Association of Agricultural Economists in its series 2009 Conference, August 16-22, 2009, Beijing, China with number 50333.
Date of creation: 2009
Date of revision:
labeling statements; nutrient content claims; health claims; scanner data; willingness to pay; hedonic; Agricultural and Food Policy; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;
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