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Retail premiums for honey characteristics

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Author Info

  • Laurian J. Unnevehr

    (Dept. of Agricultural Economics, 305 Mumford Hall, MC-710, University of Illinois, 1301 W. Gregory Dr., Urbana, IL 61801)

  • Fatoumata C. Gouzou

    (Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign)

Abstract

The retail demand for characteristics of honey is estimated using retail scanner data. The results show that consumers pay substantial premiums for honey based on form, container, brand, and floral source. The highest price premiums are associated with unique monofloral sources, followed by other unusual, but less pure, floral sources. The results demonstrate that consumers will pay for unique characteristics of honeys associated with particular floral sources. Thus, honey producers may be able to further promote honey products or develop new products on the basis of floral source differentiation. © 1998 John Wiley & Sons, Inc.

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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 14 (1998)
Issue (Month): 1 ()
Pages: 49-54

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Handle: RePEc:wly:agribz:v:14:y:1998:i:1:p:49-54

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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Espinosa, Juan Andres & Goodwin, Barry K., 1991. "Hedonic Price Estimation For Kansas Wheat Characteristics," Western Journal of Agricultural Economics, Western Agricultural Economics Association, Western Agricultural Economics Association, vol. 16(01), July.
  2. Lucas, Robert E B, 1975. "Hedonic Price Functions," Economic Inquiry, Western Economic Association International, Western Economic Association International, vol. 13(2), pages 157-78, June.
  3. Muth, Mary K. & Thurman, Walter N., 1995. "Why Support the Price of Honey?," Choices, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 10(2).
  4. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
  5. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, University of Chicago Press, vol. 74, pages 132.
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