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Two-Stage Decision Model Of Soy Food Consumption Behavior

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  • Rimal, Arbindra
  • Balasubramanian, Siva K.
  • Moon, Wanki
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    Abstract

    Our study examined the role of soy health benefits in consumers' soy consumption decision. Given the large number of respondents who reported no consumption of soy products per month, it was important to model the decision of whether or not to participate in soy market separately from the consumption intensity decision. Estimation results demonstrate that knowledge of health benefits affects both the likelihood of participation and consumption intensity. That is, consumers with higher soy health knowledge are more likely to enter soy food market and consume soy products more often when compared to those with less soy knowledge. Yet, perceived taste and convenience had considerably greater impact on soy behavior when compared to soy health knowledge.

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    Bibliographic Info

    Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2004 Annual meeting, August 1-4, Denver, CO with number 20096.

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    Date of creation: 2004
    Date of revision:
    Handle: RePEc:ags:aaea04:20096

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    Related research

    Keywords: Food Consumption/Nutrition/Food Safety;

    References

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    1. Shogren, Jason F. & Fox, John A. & Hayes, Dermot J. & Roosen, Jutta, 1999. "Observed Choices For Food Safety in Retail, Survey and Auction Markets," Staff General Research Papers 5024, Iowa State University, Department of Economics.
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    7. Moorman, Christine, 1990. " The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information," Journal of Consumer Research, University of Chicago Press, vol. 17(3), pages 362-74, December.
    8. Cragg, John G, 1971. "Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable Goods," Econometrica, Econometric Society, vol. 39(5), pages 829-44, September.
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    11. Jensen, Helen H. & Kesavan, T. & Johnson, Stanley R., 1992. "Measuring the Impact of Health Awareness on Food Demand," Staff General Research Papers 11239, Iowa State University, Department of Economics.
    12. Wanki Moon & Wojciech J. Florkowski & Larry R. Beuchat & Anna V. A. Resurreccion & Manjeet S. Chinnan & Pavlina Paraskova & Jordan Jordanov, 1999. "Effects of product attributes and consumer characteristics on attitude and behavior: The case of peanuts in a transition economy," Agribusiness, John Wiley & Sons, Ltd., vol. 15(3), pages 411-425.
    13. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
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    16. Moorman, Christine & Matulich, Erika, 1993. " A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 208-28, September.
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    Cited by:
    1. Quattri, Maria A. & Ozanne, Adam & Wang, Xioabing & Hall, Alastair R., 2011. "On The Role Of The Brokerage Institution In The Development Of Ethiopian Agricultural Markets," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108941, Agricultural Economics Society.

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