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Measuring the Impact of Health Awareness on Food Demand


Author Info

  • Jensen, Helen H.
  • Kesavan, T.
  • Johnson, Stanley R.


Diet and health attitudes affect food consumption behavior. The National Dairy Board provided information on the benefits of calcium and dairy products in a 1985-86 national advertising campaign. A latent variable measuring consumer attitudes, constructed based on an ad tracking survey, is shown to have a positive effect on both the probability of dairy product purchase as well as the quantity of dairy products purchased. The consumption data were from the USDA "Continuing Survey of Food Intakes by Individuals.

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Bibliographic Info

Paper provided by Iowa State University, Department of Economics in its series Staff General Research Papers with number 11239.

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Date of creation: 01 Jul 1992
Date of revision:
Publication status: Published in Review of Agricultural Economics, July 1992, vol. 14 no. 2, pp. 299-312
Handle: RePEc:isu:genres:11239

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Postal: Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070
Phone: +1 515.294.6741
Fax: +1 515.294.0221
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Cited by:
  1. Variyam, Jayachandran N. & Blaylock, James & Smallwood, David & Basiotis, P. Peter, 1998. "USDA's Healthy Eating Index and Nutrition Information," Technical Bulletins 156811, United States Department of Agriculture, Economic Research Service.
  2. Jutta Roosen & Stéphan Marette & Sandrine Blanchemanche & Philippe Verger, 2007. "Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption," Center for Agricultural and Rural Development (CARD) Publications 06-wp434, Center for Agricultural and Rural Development (CARD) at Iowa State University.
  3. Boniface, Bonaventure & Umberger, Wendy J., 2012. "Factors influencing Malaysian consumers’ consumption of dairy products," 2012 Conference (56th), February 7-10, 2012, Freemantle, Australia 124243, Australian Agricultural and Resource Economics Society.
  4. Atanu Saha & Oral Capps & Patrick Byrne, 1997. "Calculating marginal effects in models for zero expenditures in household budgets using a Heckman-type correction," Applied Economics, Taylor & Francis Journals, vol. 29(10), pages 1311-1316.
  5. Variyam, Jayachandran N. & Blaylock, James R. & Smallwood, David M., 1998. "Informational Effects Of Nutrient Intake Determinants On Cholesterol Consumption," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(01), July.
  6. Moon, Wanki & Florkowski, Wojciech J. & A. Resurreccion, Anna V. & Paraskova, Pavlina & R. Beuchat, Larry & Jordanov, Jordan & Chinnan, Manjeet S., 1998. "Consumer concerns about nutritional attributes in a transition economy," Food Policy, Elsevier, vol. 23(5), pages 357-369, October.
  7. Blisard, Noel & Blaylock, James & Smallwood, David, 1994. "Dietary Fiber: Effects of Socioeconomic Characteristics and Knowledge," Technical Bulletins 156771, United States Department of Agriculture, Economic Research Service.
  8. Rimal, Arbindra & Balasubramanian, Siva K. & Moon, Wanki, 2004. "Two-Stage Decision Model Of Soy Food Consumption Behavior," 2004 Annual meeting, August 1-4, Denver, CO 20096, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  9. Capps, Oral, Jr. & Schmitz, John D., 1991. "Effect Of Generic Advertising On The Demand For Fluid Milk: The Case Of The Texas Market Order," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 23(02), December.
  10. Larissa Drescher & Janneke Jonge & Ellen Goddard & Thomas Herzfeld, 2012. "Consumer’s stated trust in the food industry and meat purchases," Agriculture and Human Values, Springer, vol. 29(4), pages 507-517, December.
  11. Shimokawa, Satoru, 2011. "The Asymmetric Effect of Dietary Knowledge on Nutrient Intake In China: Implications for Dietary Education Programs," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103439, Agricultural and Applied Economics Association.
  12. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E., 2005. "Assessing the Impacts of Low Carbohydrate Related Health Information on the Market Demand for US Vegetables," 2005 Annual meeting, July 24-27, Providence, RI 19541, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  13. Jensen, Kimberly L., 1995. "Fluid Milk Purchase Patterns In The South: Effects Of Use Of Nutrition Information And Household Characteristics," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
  14. Richards, Timothy J. & Patterson, Paul M., 2004. "A Bilateral Comparison of Fruit and Vegetable Consumption: U.S. and Canada," Working Papers 28538, Arizona State University, Morrison School of Agribusiness and Resource Management.
  15. Teratanavat, Ratapol P. & Hooker, Neal H. & Haugtvedt, Curtis P. & Rucker, Derek D., 2004. "Consumer Understanding And Use Of Health Information On Product Labels: Marketing Implications For Functional Food," 2004 Annual meeting, August 1-4, Denver, CO 20413, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  16. Moon, Wanki, 2002. "Estimating The Effect Of Health Knowledge In The Consumption Of Soy-Based Foods," 2002 Annual meeting, July 28-31, Long Beach, CA 19681, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  17. Binkley, James K. & Eales, James S., 2000. "Demand For High Fiber And Low Fiber Cereals," 2000 Annual meeting, July 30-August 2, Tampa, FL 21826, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).


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