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Regulating advertisements: the case of smoking cessation products

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Author Info

  • Rosemary Avery

    ()

  • Donald Kenkel

    ()

  • Dean Lillard

    ()

  • Alan Mathios

    ()

Abstract

We investigate how direct-to-consumer advertising of smoking cessation products is affected by Food and Drug Administration regulations. Because of their effectiveness, these products could be the key to meeting public health goals to reduce smoking. Our study period covers the evolution of the market as products are introduced while some of the older products move from prescription to over-the-counter (OTC) status. The movement to OTC substantially reduces disclosure requirements and reduces costs to advertise. Our results show that OTC status increases the amount firms spend on advertising and increases the number and pages of magazine advertisements. Copyright Springer Science+Business Media, LLC 2007

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File URL: http://hdl.handle.net/10.1007/s11149-006-9021-9
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Bibliographic Info

Article provided by Springer in its journal Journal of Regulatory Economics.

Volume (Year): 31 (2007)
Issue (Month): 2 (April)
Pages: 185-208

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Handle: RePEc:kap:regeco:v:31:y:2007:i:2:p:185-208

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Web page: http://www.springerlink.com/link.asp?id=100298

Related research

Keywords: Smoking-Cessation; Regulation; Advertising; FDA; I12; L51; M37;

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References

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  25. repec:reg:rpubli:141 is not listed on IDEAS
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Citations

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Cited by:
  1. Toshiaki Iizuka & Ginger Zhe Jin, 2005. "Drug Advertising and Health Habit," NBER Working Papers 11770, National Bureau of Economic Research, Inc.
  2. Rosemary Avery & Donald Kenkel & Dean R. Lillard & Alan Mathios, 2006. "Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?," NBER Working Papers 11938, National Bureau of Economic Research, Inc.

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