Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers
AbstractThe 2005 Dietary Guidelines were unique because they offered quantitative recommendations for consumption of whole-grains. This case study examines the hypothesis that the changed recommendations were responsible for the recent increase in retail sales and consumption of whole-grain food products. We find that release of the Dietary Guidelines and related media attention did increase availability and sales of whole-grain foods. A large impact on consumption occurred through reformulation of existing products, induced by competition among food suppliers. This study reveals the key role product reformulation plays in inter-firm competition and in realization of dietary changes recommended by public policy.
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Bibliographic InfoArticle provided by Elsevier in its journal Food Policy.
Volume (Year): 33 (2008)
Issue (Month): 6 (December)
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Web page: http://www.elsevier.com/locate/foodpol
Whole-grains Dietary guidelines Food policy Competition;
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