Over the last ten years, a large number of country-of-origin studies have been conducted as a result of new country-of-origin legislation in the United States and European Union. Many literature reviews in recent studies make observation and predictions based on this literature. This meta-analysis uses 13 country-of-origin studies with 27 consumer willingness-to-pay estimates to determine significant trends in the country-of-origin literature. Findings indicate consumersÂ' value of country-of-origin depends on the number of other credence attributes included in product descriptions and the location of the consumer.
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Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2006 Annual meeting, July 23-26, Long Beach, CA with number
21193.
Length: Date of creation: 2006 Date of revision: Handle: RePEc:ags:aaea06:21193
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