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A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us

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Author Info

  • Loureiro, Maria L.
  • Umberger, Wendy J.

Abstract

This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perceptions of food safety and meat attributes, and to the extent to which these attitudes translate into willingness-to-pay (WTP) for labeled ribeye steaks. The results indicate that USDA food safety inspection labels, labels indicating that the steak is tender, or the ability to trace back the animal to the farm are more important to consumers than country of origin labeling.

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File URL: http://purl.umn.edu/19931
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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2004 Annual meeting, August 1-4, Denver, CO with number 19931.

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Date of creation: 2004
Date of revision:
Handle: RePEc:ags:aaea04:19931

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Related research

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

References

References listed on IDEAS
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  1. Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
  2. Jin, Hyun Joung & Skripnitchenko, Anatoliy & Koo, Won W., 2004. "The Effects Of The Bse Outbreak In The United States On The Beef And Cattle Industry," Special Reports 23072, North Dakota State University, Center for Agricultural Policy and Trade Studies.
  3. Jayson Lusk & John Fox & T Schroeder & J Mintert & M Koohmaraie, 2001. "In-store valuation of steak tenderness," Framed Field Experiments 00186, The Field Experiments Website.
  4. Sallie James & Michael Burton, 2003. "Consumer preferences for GM food and other attributes of the food system," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 47(4), pages 501-518, December.
  5. Loureiro, Maria L. & Hine, Susan, 2004. "Preferences and willingness to pay for GM labeling policies," Food Policy, Elsevier, vol. 29(5), pages 467-483, October.
  6. Hobbs, Jill E., 2003. "Consumer Demand For Traceability," Working Papers 14614, International Agricultural Trade Research Consortium.
  7. Frode Alfnes & Kyrre Rickertsen, 2003. "European Consumers' Willingness to Pay for U.S. Beef in Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(2), pages 396-405.
  8. Loureiro, Maria L. & Umberger, Wendy J., 2002. "Estimating Consumer Willingness-To-Pay For Country Of-Origin-Labels For Beef Products," 2002 Annual meeting, July 28-31, Long Beach, CA 19745, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  9. Golan, Elise H. & Krissoff, Barry & Kuchler, Fred & Calvin, Linda & Nelson, Kenneth E. & Price, Gregory K., 2004. "Traceability In The U.S. Food Supply: Economic Theory And Industry Studies," Agricultural Economics Reports 33939, United States Department of Agriculture, Economic Research Service.
  10. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
  11. Caswell, Julie A., 1998. "How Labeling Of Safety And Process Attributes Affects Markets For Food," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October.
  12. Burton, Michael P. & Rigby, Dan & Young, Trevor & James, Sallie, 2002. "Consumer Attitudes to Genetically Modified Organisms in Food in the UK," 2002 Conference (46th), February 13-15, 2002, Canberra 125064, Australian Agricultural and Resource Economics Society.
  13. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
  14. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U. S. Consumers Willing To Pay For It?," 2002 Annual meeting, July 28-31, Long Beach, CA 19670, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  15. McCluskey, Jill J. & Loureiro, Maria L., 2003. "Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(03), November.
  16. repec:feb:framed:0058 is not listed on IDEAS
  17. Adamowicz W. & Louviere J. & Williams M., 1994. "Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities," Journal of Environmental Economics and Management, Elsevier, vol. 26(3), pages 271-292, May.
  18. Adamowicz, Wiktor & Swait, Joffre & Boxall, Peter & Louviere, Jordan & Williams, Michael, 1997. "Perceptions versus Objective Measures of Environmental Quality in Combined Revealed and Stated Preference Models of Environmental Valuation," Journal of Environmental Economics and Management, Elsevier, vol. 32(1), pages 65-84, January.
  19. Barbara J. Kanninen, 1993. "Optimal Experimental Design for Double-Bounded Dichotomous Choice Contingent Valuation," Land Economics, University of Wisconsin Press, vol. 69(2), pages 138-146.
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Citations

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Cited by:
  1. Darby, Kim & Batte, Marvin T. & Ernst, Stanley C. & Roe, Brian E., 2006. "Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers," 2006 Annual meeting, July 23-26, Long Beach, CA 21336, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  2. Ubilava, David & Foster, Kenneth A. & Lusk, Jayson L. & Nilsson, Tomas K.H., 2008. "Differences In U.S. Consumer Preferences For Certified Pork Chops When Facing Branded Vs. Non-Branded Choices," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6194, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Martinez, Stephen W. & Hanagriff, Roger D. & Smith, Kevin E., 2006. "Strategic Alliances in U.S. Branded Beef Programs," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35399, Southern Agricultural Economics Association.
  4. Martinez, Stephen W. & Hanagriff, Roger D. & Lau, Michael H. & Harris, James Michael, 2007. "Factors Affecting Demand for Branded Beef," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34885, Southern Agricultural Economics Association.
  5. Ehmke, Mariah D., 2006. "International Differences in Consumer Preferences for Food Country-of-Origin: A Meta-Analysis," 2006 Annual meeting, July 23-26, Long Beach, CA 21193, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  6. Ubilava, David & Foster, Kenneth A., 2007. "Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34909, Southern Agricultural Economics Association.
  7. Vandermersch, Mieke & Mathijs, Erik, 2004. "Consumer Willingness To Pay For Domestic Milk," Working Papers 31829, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
  8. Seyoum, Bruk Tefera & Adam, Brian D. & Ge, Candi, 2013. "The Value of Genetic Information in a Whole-Chain Traceability System for Beef," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150458, Agricultural and Applied Economics Association.

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