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Comparing welfare estimates from payment card contingent valuation and discrete choice experiments

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  • Mandy Ryan

    (Health Economics Research Unit, Institute of Applied Health Sciences, University of Aberdeen, Foresterhill, Aberdeen, UK)

  • Verity Watson

    (Health Economics Research Unit, Institute of Applied Health Sciences, University of Aberdeen, Foresterhill, Aberdeen, UK)

Abstract

This study presents the first comparison of willingness to pay estimates derived from the payment card (PC) contingent valuation and discrete choice experiment (DCE) methods. A within-sample experiment was used to elicit women's preferences for Chlamydia screening. The willingness to pay estimate derived from the DCE was larger than that derived from the PC. To investigate why the willingness to pay estimates were different, a range of validity tests were conducted. Both methods produced theoretically valid results, and there was no difference in the reported difficulty of completing the tasks. Evidence of a prominence effect was found in the PC responses. Responses to the DCE satisfied tests of non-satiation. Responses to both methods were compared with revealed preference data. There were significant differences between stated screening intention in both methods and actual screening uptake. Future work should address the external validity of stated preference methods. Copyright © 2008 John Wiley & Sons, Ltd.

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File URL: http://hdl.handle.net/10.1002/hec.1364
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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Health Economics.

Volume (Year): 18 (2009)
Issue (Month): 4 ()
Pages: 389-401

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Handle: RePEc:wly:hlthec:v:18:y:2009:i:4:p:389-401

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Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/5749

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References

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Cited by:
  1. Peter Howley & Stephen Hynes & Cathal O’Donoghue, 2009. "Countryside Preferences: Exploring individuals’ WTP for the protection of traditional rural landscapes," Working Papers 0906, Rural Economy and Development Programme,Teagasc.
  2. Leguizamon, Susane & Christafore, David, 2014. "Racial Differences in Willingness to Pay for Hospital Access," MPRA Paper 55926, University Library of Munich, Germany.
  3. Hong il Yoo & Denise Doiron, 2012. "The use of alternative preference elicitation methods in complex discrete choice experiments," Discussion Papers 2012-16, School of Economics, The University of New South Wales.
  4. Esther Bekker-Grob & John Rose & Michiel Bliemer, 2013. "A Closer Look at Decision and Analyst Error by Including Nonlinearities in Discrete Choice Models: Implications on Willingness-to-Pay Estimates Derived from Discrete Choice Data in Healthcare," PharmacoEconomics, Springer, vol. 31(12), pages 1169-1183, December.
  5. Lisa Prosser & Katherine Payne & Donna Rusinak & Ping Shi & Mark Messonnier, 2013. "Using a Discrete Choice Experiment to Elicit Time Trade-Off and Willingness-to-Pay Amounts for Influenza Health-Related Quality of Life at Different Ages," PharmacoEconomics, Springer, vol. 31(4), pages 305-315, April.
  6. Moore, Christopher C. & Holmes, Thomas P. & Bell, Kathleen P., 2011. "An attribute-based approach to contingent valuation of forest protection programs," Journal of Forest Economics, Elsevier, vol. 17(1), pages 35-52, January.
  7. Marit Kragt & Jeffrey Bennett, 2012. "Attribute Framing in Choice Experiments: How Do Attribute Level Descriptions Affect Value Estimates?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 51(1), pages 43-59, January.
  8. Halkos, George, 2012. "The use of contingent valuation in assessing marine and coastal ecosystems’ water quality: A review," MPRA Paper 42183, University Library of Munich, Germany.
  9. Lagerkvist, Carl Johan & Hess, Sebastian & Ngigi, Marther W. & Okello, Julius Juma, 2011. "Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114409, European Association of Agricultural Economists.
  10. Peter Howley & Stephen Hynes & Cathal O’Donoghue, 2009. "The citizen versus consumer hypothesis: Do welfare estimates differ?," Working Papers 0911, Rural Economy and Development Programme,Teagasc.
  11. Alessandro Mengoni & Chiara Seghieri & Sabina Nuti, 2013. "The application of discrete choice experiments in health economics: a systematic review of the literature," Working Papers 201301, Scuola Superiore Sant'Anna of Pisa, Istituto di Management.
  12. Martín-Fernández, Jesús & Gómez-Gascón, Tomás & Oliva-Moreno, Juan & del Cura-González, María Isabel & Domínguez-Bidagor, Julia & Beamud-Lagos, Milagros & Sanz-Cuesta, Teresa, 2010. "Perception of the economic value of primary care services: A willingness to pay study," Health Policy, Elsevier, vol. 94(3), pages 266-272, March.

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