Advanced Search
MyIDEAS: Login to save this paper or follow this series

Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising

Contents:

Author Info

  • Ubilava, David
  • Foster, Kenneth A.

Abstract

Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://purl.umn.edu/34909
Download Restriction: no

Bibliographic Info

Paper provided by Southern Agricultural Economics Association in its series 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama with number 34909.

as in new window
Length:
Date of creation: 2007
Date of revision:
Handle: RePEc:ags:saeasm:34909

Contact details of provider:
Web page: http://www.saea.org/
More information through EDIRC

Related research

Keywords: Willingness-to-Pay; Choice Experiment; Pork Attributes; Marketing; D120; D190; M390; Q130; Q180;

Find related papers by JEL classification:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Hanley, Nick & Mourato, Susana & Wright, Robert E, 2001. " Choice Modelling Approaches: A Superior Alternative for Environmental Valuation?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(3), pages 435-62, July.
  2. Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 154-174.
  3. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
  5. Huffman, Wallace, 2003. "Consumer's Acceptance of (and Resistance to) Genetically Modified Foods in High Income Countries: Effects of Labels and Information in an Uncertain Environment," Staff General Research Papers 12255, Iowa State University, Department of Economics.
  6. Grannis, Jennifer L. & Hine, Susan E. & Thilmany, Dawn D., 1999. "Marketing Premium Food Products In Emerging Economies: The Case Of Macedonian Cheese," 1999 Annual Meeting, July 11-14, 1999, Fargo, ND 35675, Western Agricultural Economics Association.
  7. Jayson L. Lusk & John A. Fox & Ted C. Schroeder & James Mintert & Mohammad Koohmaraie, 2001. "In-Store Valuation of Steak Tenderness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 539-550.
  8. Jayson L. Lusk & Darren Hudson, 2004. "Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 152-169.
  9. Carlsson, Fredrik & Frykblom, Peter & Lagerkvist, Carl-Johan, 2004. "Preferences With and Without Prices - does the price attribute affect behavior in stated preference surveys?," Working Papers in Economics 150, University of Gothenburg, Department of Economics.
  10. Wallace E. Huffman, 2003. "Consumers' Acceptance of (and Resistance to) Genetically Modified Foods in High-Income Countries: Effects of Labels and Information in an Uncertain Environment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1112-1118.
  11. Caswell, Julie A. & Mojduszka, Eliza M., 1996. "Using Informational Labeling To Influence The Market For Quality In Food Products," Working Papers 25989, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
  12. Tomas Nilsson & Ken Foster & Jayson L. Lusk, 2006. "Marketing Opportunities for Certified Pork Chops," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 567-583, December.
  13. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
  14. Melton, Brian & Huffman, Wallace & Shogren, Jason F., 1996. "Economic Values of Pork Attributes: Hedonic Price Analysis of Experimental Auction Data," Staff General Research Papers 5239, Iowa State University, Department of Economics.
  15. Eliza M. Mojduszka & Julie A. Caswell, 2000. "A Test of Nutritional Quality Signaling in Food Markets Prior to Implementation of Mandatory Labeling," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 298-309.
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ags:saeasm:34909. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.