Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising
AbstractConditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama with number 34909.
Date of creation: 2007
Date of revision:
Willingness-to-Pay; Choice Experiment; Pork Attributes; Marketing; D120; D190; M390; Q130; Q180;
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D19 - Microeconomics - - Household Behavior - - - Other
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
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