Preferences With and Without Prices - does the price attribute affect behavior in stated preference surveys?
AbstractThe experimental as well as the nonmarket valuation literature include several examples of how an introduced price can affect behavior in otherwise not expected ways. It has become standard to include a price vector as an attribute in choice experiments, something that enables us to estimate a marginal willingness to pay for other attributes. We test the impact on preferences by an inclusion of a price in a choice experiment. Preferences are affected, as might be expected. However, also the relative ranking of individual attributes is affected. We end on a positive note, observing that a price seems to drive out zero price opinions, e.g. warm glow values.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University of Gothenburg, Department of Economics in its series Working Papers in Economics with number 150.
Length: 14 pages
Date of creation: 18 Nov 2004
Date of revision:
Contact details of provider:
Postal: Department of Economics, School of Business, Economics and Law, University of Gothenburg, Box 640, SE 405 30 GÖTEBORG, Sweden
Phone: 031-773 10 00
Web page: http://www.handels.gu.se/econ/
More information through EDIRC
choice experiment; hypothetical WTP; preference reversal;
Other versions of this item:
- Fredrik Carlsson & Peter Frykblom & Carl Lagerkvist, 2007. "Preferences with and without prices - does the price attribute affect behavior in stated preference surveys?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 38(2), pages 155-164, October.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
This paper has been announced in the following NEP Reports:
- NEP-ALL-2004-11-22 (All new papers)
- NEP-DCM-2004-11-22 (Discrete Choice Models)
- NEP-MIC-2004-11-22 (Microeconomics)
- NEP-RES-2004-11-22 (Resource Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, October.
- F Alpizar & F Carlsson & P Martinsson, 2003.
"Using Choice Experiments for Non-Market Valuation,"
Economic Issues Journal Articles,
Economic Issues, vol. 8(1), pages 83-110, March.
- Peter Martinsson, 2002. "Using Choice Experiments for Non-Market Valuation," EEPSEA Special and Technical Paper sp200205t2, Economy and Environment Program for Southeast Asia (EEPSEA), revised May 2002.
- Alpizar, Francisco & Carlsson, Fredrik & Martinsson, Peter, 2001. "Using Choice Experiments for Non-Market Valuation," Working Papers in Economics 52, University of Gothenburg, Department of Economics.
- Jayson L. Lusk & Ted C. Schroeder, 2004.
"Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
- Jayson Lusk & T Schroeder, 2004. "Are choice experiments incentive compatible? A test with quality differentiated beef steaks," Artefactual Field Experiments 00096, The Field Experiments Website.
- Train,Kenneth E., 2009.
"Discrete Choice Methods with Simulation,"
Cambridge University Press, number 9780521747387, October.
- Dan Ariely & George Loewenstein & Drazen Prelec, 2003. ""Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences," The Quarterly Journal of Economics, MIT Press, vol. 118(1), pages 73-105, February.
- Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-58, December.
- Carlsson, Fredrik & Martinsson, Peter, 2001. "Do Hypothetical and Actual Marginal Willingness to Pay Differ in Choice Experiments?: Application to the Valuation of the Environment," Journal of Environmental Economics and Management, Elsevier, vol. 41(2), pages 179-192, March.
- Cummings, Ronald G & Harrison, Glenn W & Rutstrom, E Elisabet, 1995. "Homegrown Values and Hypothetical Surveys: Is the Dichotomous Choice Approach Incentive-Compatible?," American Economic Review, American Economic Association, vol. 85(1), pages 260-66, March.
- Gregory L. Poe & Kelly L. Giraud & John B. Loomis, 2005. "Computational Methods for Measuring the Difference of Empirical Distributions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(2), pages 353-365.
- John A. List, 2002. "Preference Reversals of a Different Kind: The "More Is Less" Phenomenon," American Economic Review, American Economic Association, vol. 92(5), pages 1636-1643, December.
- John A. List & Robert P. Berrens & Alok K. Bohara & Joe Kerkvliet, 2004. "Examining the Role of Social Isolation on Stated Preferences," American Economic Review, American Economic Association, vol. 94(3), pages 741-752, June.
- Donald Green & Karen Jacowitz & Daniel Kahneman & Daniel McFadden, 1995.
"Referendum Contingent Valuation, Anchoring, and Willingness to Pay for Public Goods,"
_010, University of California at Berkeley, Econometrics Laboratory Software Archive.
- Green, Donald & Jacowitz, Karen E. & Kahneman, Daniel & McFadden, Daniel, 1998. "Referendum contingent valuation, anchoring, and willingness to pay for public goods," Resource and Energy Economics, Elsevier, vol. 20(2), pages 85-116, June.
- John A. List, 2001.
"Do Explicit Warnings Eliminate the Hypothetical Bias in Elicitation Procedures? Evidence from Field Auctions for Sportscards,"
American Economic Review,
American Economic Association, vol. 91(5), pages 1498-1507, December.
- John List, 2001. "Do explicit warnings eliminate the hypothetical bias in elicitation procedures? Evidence from field auctions for sportscards," Framed Field Experiments 00163, The Field Experiments Website.
- Jacinto Braga & Chris Starmer, 2005. "Preference Anomalies, Preference Elicitation and the Discovered Preference Hypothesis," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 32(1), pages 55-89, 09.
- repec:feb:artefa:0067 is not listed on IDEAS
- Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-19, November.
- P. Frykblom & Jason Shogren, 2000. "An Experimental Testing of Anchoring Effects in Discrete Choice Questions," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 16(3), pages 329-341, July.
- Seidl, Christian, 2002. " Preference Reversal," Journal of Economic Surveys, Wiley Blackwell, vol. 16(5), pages 621-55, December.
- Slovic, Paul & Lichtenstein, Sarah, 1983. "Preference Reversals: A Broader Perspective," American Economic Review, American Economic Association, vol. 73(4), pages 596-605, September.
- Stirling Bryan & David Parry, 2002. "Structural reliability of conjoint measurement in health care: an empirical investigation," Applied Economics, Taylor & Francis Journals, vol. 34(5), pages 561-567.
- Kenneth E. Train, 1998. "Recreation Demand Models with Taste Differences over People," Land Economics, University of Wisconsin Press, vol. 74(2), pages 230-239.
- Carlsson, Fredrik & Kataria, Mitesh & Lampi, Elina, 2008.
"Dealing with ignored attributes in choice experiments on valuation of Sweden’s environmental quality objectives,"
Working Papers in Economics
289, University of Gothenburg, Department of Economics, revised 01 Mar 2009.
- Fredrik Carlsson & Mitesh Kataria & Elina Lampi, 2010. "Dealing with Ignored Attributes in Choice Experiments on Valuation of Sweden’s Environmental Quality Objectives," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 47(1), pages 65-89, September.
- Fredrik Carlsson & Mitesh Kataria & Elina Lampi, 2009. "Dealing with ignored attributes in choice experiments on valuation of Sweden's environmental quality objectives," Jena Economic Research Papers 2009-089, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Moore, Rebecca, 2013. "Prioritizing Ecosystem Service Protection and Conservation Efforts in the Forest Plantations of the Red Hills," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 42(1), April.
- Vásquez, William F., 2011. "Household preferences and governance of water services: A hedonic analysis from rural Guatemala," IFPRI discussion papers 1152, International Food Policy Research Institute (IFPRI).
- Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011.
"Modeling heterogeneity in consumer preferences for select food safety attributes in China,"
Elsevier, vol. 36(2), pages 318-324, April.
- Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2010. "Modeling Heterogeneity in Consumer Preferences for Select Food Safety Attributes in China," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61175, Agricultural and Applied Economics Association.
- Laurent Muller & Bernard Ruffieux, 2011. "Do price-tags influence consumers’ willingness to pay? On the external validity of using auctions for measuring value," Experimental Economics, Springer, vol. 14(2), pages 181-202, May.
- Ubilava, David & Foster, Kenneth A., 2007. "Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34909, Southern Agricultural Economics Association.
- Liljenstolpe, Carolina, 2005. "Valuing Animal Welfare with Choice Experiments: An Application to Swedish Pig Production," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24503, European Association of Agricultural Economists.
- Colombo, S. & Angus, A. & Morris, J. & Parsons, D.J. & Brawn, M. & Stacey, K. & Hanley, N., 2009. "A comparison of citizen and "expert" preferences using an attribute-based approach to choice," Ecological Economics, Elsevier, vol. 68(11), pages 2834-2841, September.
- Ubilava, David & Foster, Kenneth A. & Lusk, Jayson L. & Nilsson, Tomas K.H., 2008. "Differences In U.S. Consumer Preferences For Certified Pork Chops When Facing Branded Vs. Non-Branded Choices," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6194, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Zander, Kerstin K. & Straton, Anna, 2010. "An economic assessment of the value of tropical river ecosystem services: Heterogeneous preferences among Aboriginal and non-Aboriginal Australians," Ecological Economics, Elsevier, vol. 69(12), pages 2417-2426, October.
- Ubilava, David & Foster, Kenneth, 2009. "Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia," Food Policy, Elsevier, vol. 34(3), pages 305-310, June.
- Ovchinnikova, Natalia V. & Czap, Hans J. & Lynne, Gary D. & Larimer, Christopher W., 2009. ""I don't want to be selling my soul": Two experiments in environmental economics," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(2), pages 221-229, March.
- Morten Mørkbak & Tove Christensen & Dorte Gyrd-Hansen, 2010. "Choke Price Bias in Choice Experiments," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 45(4), pages 537-551, April.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marie Andersson).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.