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Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia

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Author Info

  • Ubilava, David
  • Foster, Kenneth

Abstract

Consumer willingness-to-pay for informational attributes of food products is important information for food producers and supply chain participants and policy makers. We examine consumer demand in the pork sector of the Republic of Georgia. Results of conditional and mixed logit estimation, conducted on choice experiment data, reveal that Georgian consumers treat quality certification and product traceability attributes as substitutes. We also find that producers and other supply chain participants should be concerned primarily with maintaining the appearance of pork products. Retailer specific factors such as location and type of outlet can also substitute for product traceability. Store location and product appearance, however, are complementary attributes. In light of the recent turbulence in Georgia these consideration may be of paramount importance as participants in the supply chain seek to rebuild damaged infrastructure.

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Bibliographic Info

Article provided by Elsevier in its journal Food Policy.

Volume (Year): 34 (2009)
Issue (Month): 3 (June)
Pages: 305-310

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Handle: RePEc:eee:jfpoli:v:34:y:2009:i:3:p:305-310

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Web page: http://www.elsevier.com/locate/foodpol

Related research

Keywords: Choice experiment Conditional logit Mixed logit Informational attributes Product traceability Quality certification Willingness-to-pay;

References

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Citations

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Cited by:
  1. Lilavanichakul, Apichaya & Boecker, Andreas, 2013. "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(4).
  2. Doherty, Edel & Campbell, Danny, 2011. "Demand for improved food safety and quality: a cross-regional comparison," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108791, Agricultural Economics Society.
  3. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
  4. Ortega, David L. & Wang, H. Holly & Widmar, Nicole J. Olynk & Wu, Laping, 2013. "Chinese Producer Behavior: Aquaculture Farmers in Southern China," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150520, Agricultural and Applied Economics Association.
  5. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2013. "Farmer preferences for drought tolerance in hybrid versus inbred rice: Evidence from Bihar, India:," IFPRI discussion papers 1307, International Food Policy Research Institute (IFPRI).
  6. Heyder, Matthias & Theuvsen, Ludwig & Hollmann-Hespos, Thorsten, 2012. "Investments in tracking and tracing systems in the food industry: A PLS analysis," Food Policy, Elsevier, vol. 37(1), pages 102-113.
  7. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika & Magnan, Nicholas, 2013. "Farmer Preferences for Abiotic Stress Tolerance in Hybrid versus Inbred Rice: Evidence from Bihar, India," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150786, Agricultural and Applied Economics Association.

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