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Hypothetical (Non)Bias In Choice Experiments: Evidence From Freshwater Prawns

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Author Info

  • Darren Hudson

    (Mississippi State University)

  • Karina Gallardo

    (Oklahoma State University)

  • Terry Hanson

    (Mississippi State University)

Abstract

A mail survey choice experiment and in-store controlled experiment were conducted concurrently in the same location to test for hypothetical bias in choice experiments using a new product—freshwater prawns. Findings suggest that hypothetical bias in the mail survey was not present for the new product, but some hypothetical bias was detected for substitute products, depending on the choice of econometric estimation method. However, the general conclusion is the choice experiments are an effective means of assessing potential market demand for new products with little evidence for hypothetical bias.

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File URL: http://128.118.178.162/eps/exp/papers/0503/0503003.pdf
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Bibliographic Info

Paper provided by EconWPA in its series Experimental with number 0503003.

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Length: 30 pages
Date of creation: 09 Mar 2005
Date of revision:
Handle: RePEc:wpa:wuwpex:0503003

Note: Type of Document - pdf; pages: 30
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Web page: http://128.118.178.162

Related research

Keywords: hypothetical bias; choice experiments; in-store experiments; functional form choice;

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References

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Cited by:
  1. Craig D. Broadbent, 2012. "Hypothetical Bias, Consequentiality and Choice Experiments," Economics Bulletin, AccessEcon, vol. 32(3), pages 2490-2499.

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