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Hypothetical (Non)Bias In Choice Experiments: Evidence From Freshwater Prawns

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Author Info
Darren Hudson (Mississippi State University)
Karina Gallardo (Oklahoma State University)
Terry Hanson (Mississippi State University)

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Abstract

A mail survey choice experiment and in-store controlled experiment were conducted concurrently in the same location to test for hypothetical bias in choice experiments using a new product—freshwater prawns. Findings suggest that hypothetical bias in the mail survey was not present for the new product, but some hypothetical bias was detected for substitute products, depending on the choice of econometric estimation method. However, the general conclusion is the choice experiments are an effective means of assessing potential market demand for new products with little evidence for hypothetical bias.

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File URL: http://129.3.20.41/eps/exp/papers/0503/0503003.pdf
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Publisher Info
Paper provided by EconWPA in its series Experimental with number 0503003.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 30 pages
Date of creation: 09 Mar 2005
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Handle: RePEc:wpa:wuwpex:0503003

Note: Type of Document - pdf; pages: 30
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Web page: http://129.3.20.41

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Related research
Keywords: hypothetical bias; choice experiments; in-store experiments; functional form choice;

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Find related papers by JEL classification:
C9 - Mathematical and Quantitative Methods - - Design of Experiments

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Hudson, Darren, 2003. "Problem Solving and Hypothesis Testing Using Economic Experiments," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(02), August. [Downloadable!]
  2. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 85(1), pages 16-29, 02. [Downloadable!] (restricted)
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  3. List, John A. & Shogren, Jason F., 1998. "Calibration of the difference between actual and hypothetical valuations in a field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 37(2), pages 193-205, October. [Downloadable!] (restricted)
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  4. J.L. Lusk & T.C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," Artefactual Field Experiments 0067, The Field Experiments Website. [Downloadable!]
  5. Darren Hudson & Lee-Hong Seah & Diane Hite & Tim Haab, 2004. "Telephone presurveys, self-selection, and non-response bias to mail and Internet surveys in economic research," Applied Economics Letters, Taylor and Francis Journals, vol. 11(4), pages 237-240, March. [Downloadable!] (restricted)
  6. Bhat, Chandra R., 1995. "A heteroscedastic extreme value model of intercity travel mode choice," Transportation Research Part B: Methodological, Elsevier, vol. 29(6), pages 471-483, December. [Downloadable!] (restricted)
  7. Beggs, S. & Cardell, S. & Hausman, J., 1981. "Assessing the potential demand for electric cars," Journal of Econometrics, Elsevier, vol. 17(1), pages 1-19, September. [Downloadable!] (restricted)
  8. David Revelt & Kenneth Train, 1998. "Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level," The Review of Economics and Statistics, MIT Press, vol. 80(4), pages 647-657, November. [Downloadable!] (restricted)
  9. John List & Craig Gallet, 2001. "What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 20(3), pages 241-254, November. [Downloadable!] (restricted)
  10. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 86(2), pages 467-482, 05. [Downloadable!] (restricted)
  11. Fox, John A. & Shogren, Jason F. & Hayes, Dermot J. & Kliebenstein, James B., 1999. "CVM-X: Calibrating Contingent Values with Experimental Auction Markets," Staff General Research Papers 1311, Iowa State University, Department of Economics.
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